Basically, keyword research provides the foundation for the
map your consumers will use to find your site when they
need it! Popular search engines search and index millions
of sites everyday. Your goal in keyword research is to
attach the right keywords to your site that search engines
will cue and deliver to your consumers.
For example, let's say you are looking to buy a new set of
coffee mugs. In a popular search engine, you will probably
type something such as "coffee mugs". However, some
consumers may type "coffee supplies" or "coffee gifts". If
you own a coffee mug website, and have only attached the
words "coffee mug" to your site, those consumers who typed
something different will not immediately see your site in
the search engine results. This wastes time and money in
your internet marketing campaign.
So how do you create an effective keyword list? First, you
can always pay someone. There are thousands of companies
out there that specialize in internet marketing keyword
research. But keep in mind that no one knows your business
better than you!
If you are creating your own list, there are some easy
steps to follow for a successful internet marketing
campaign. First, come up with a small list covering the
various services and products you can deliver. The key at
this step is to not be too generic! If you use words that
are too generic, then your site will not rank high in
search engines. Take our coffee mug example. If one of your
main words is "cup", then you're being too generic.
Instead, a term like "buy new coffee mug" would be much
more fitting. Don't be afraid to break out the thesaurus
either!
Another confounding factor of keyword generation is that
you don't want your site reaching the wrong consumers! If
you own a coffee mug website, you don't want the word
"yahoo" or "coffee beans" in your keywords. This will lead
to frustrated consumers being led to your site when you
don't offer the services they want. These consumers will
not stay on your site and you will waste bandwidth
resources and money.
When you have the list that you came up with, talk to your
friends and family about what words may be good for your
site. Also, look at what keywords your competitors are
using in their meta-tags. When you have a list of about
twenty keywords you want to use in your internet marketing
campaign, we highly suggest using the free Google AdWords
keyword tool, or a paid for Wordtracker tool to get more
ideas and see how your keywords rank with other sites. If
the keywords you chose are already being employed by a
thousand other sites, then come up with something new and
original that will get you above their ranking on search
engines.
Your next task is to figure out where you want to put your
keywords in your pages. Each page should have a maximum of
5-7 keywords. You're not limited to putting your keywords
only in your meta-tags! You can also put them in your title
and in "Alt text" fields in your various pages.
Effectively utilizing keywords will enhance your site's
visibility. Fill in the gaps where your competitors miss,
and you're certain to attract more consumers and business
with your internet marketing strategy!
----------------------------------------------------
For more information on Keyword Research and creating a
successful internet business, visit
http://TheInternetBusinessAuthority.com
No comments:
Post a Comment