One thing to remember about internet marketing is that this
business is in a dog-eat-dog world! In the world of
internet marketing, you have 3-5 seconds to capture your
audiences' attention with the text and graphics on your
website. When your consumer first comes to your homepage,
they want three things up front: your product's title, what
it does, and how much it costs. You have to employ
effective copy writing that will convince your consumer
that they should stay on your website and use your services.
Consider your own internet experience. How many times have
you gone to a website for a product, only to be bogged down
by two or three paragraphs about the discovery of the
product on the front page? Or how the product works? Did
you buy that product? If you're like most web-shoppers, you
immediately clicked the "X" button and went elsewhere for a
similar product. The front page simply had too much in one
small space, and you had too little time to read it all.
Your audience doesn't want a diatribe about how you
discovered your product, or why they should buy it on the
front page- all of that comes later! The ideal website
should open with a simple title page that has your products
title and a few concise sentences about what it actually
accomplishes. The sentences should be snappy and straight
to the point. You should incorporate something unique in
this sentences as well- how is your product different than
all the other products out there? Why should the consumer
buy your product over everyone else's?
Another important consideration is the graphics you choose
for your site. Your logo should be clear at the top of
every page. Ideally, if you can, come up with a creative
motto for your site! Keep in mind this motto should not be
more than 5-7 words, at the most. Attach the motto to your
graphic for a professional look.
You should then have a clear navigation bar that lists
whatever other information you want to convey to the
consumer. Never use more than three words in your bullets
that you list in your navigation bar. A simple "History",
"How To Use", "Catalog", "Articles" and other titles
similar to these suffice to grab the consumer's attention.
Now that you have a professional title page with these key
elements, you must make sure you have enough staying power
so your consumer continues to browse your site. You can
increase your staying power with a few simple tricks: keep
the pages consistent throughout, make sure every single
link works, and keep the text on your site concise and
appropriate.
The more consistent your pages are throughout your site,
the more professional and credible YOU look. Also, never
publish your site online until you are 110% sure that every
link is functional. The moment your consumer clicks on a
non-functioning link, they usually click "X" the next and
stop using your site. Finally, the hardest part for you as
a seller is coming up with the text of your site. A page on
your site should NEVER have more than 3-4 paragraphs,
especially if you have a site that deals with the average
consumer. When a consumer opens up your "How To Use" page,
and you have more than a page of text, they usually scroll
all the way down to the bottom of the page. The consumer
quickly becomes disheartened at the amount of effort they
have to put into your site just to see how to use your
product! They lose interest and quickly stop using your
site.
If you are a graphics-intensive site, make sure that you
don't boggle down your consumers with too many high-impact
graphics on one page. Using too many bright colors and
flashy graphics can make a site look unprofessional and
less credible. Consumers may start to think you are trying
to distract them with "shiny graphics". Keep your graphics
simple, concise and professional. Your ads that you place
should be discreet and seamlessly flow with the tables in
your site. If you have an ad-based website, make sure that
each ad banner has the same general size. If you have few
that aren't the same shape or size as the others, add spice
to your site by using tables to set ads side by side.
Using these simple and effective copywriting methods on
your professional website will ensure you look
professional, credible, and motivated to satisfy your
consumer! A quality website that gives a great first
impression will make you appear innovative and driven to
change their lives with your product.
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For more information on copywriting and other internet
marketing strategies visit
http://TheInternetBusinessAuthority.com
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