Having knowledge of SEO tactics is helpful when marketing
your web site. However, you will need more than this to
rank well in the search engines when vying for highly
competitive phrases. You will need backlinks, the more the
better.
A backlink is when one webmaster exchanges links with
another webmaster. I will place your link on my site and
in return, you will place my link on your site. You will
see that having a few high quality backlinks on your site
will make it more appealing to the search engines.
Search engines, such as Google, will see a link on your
site as a vote for you. A vote means that someone thought
highly enough of your site to link to it. The more links,
the more votes you have. The more votes, the more important
your site must be. This could lead to a higher ranking
with search engines and as you know, higher page ranking =
higher volume in traffic.
Now that we know why backlinks are important, let's discuss
how to obtain them.
No one will "vote" or link to a site that is ordinary or
low quality. To get more links, make sure your site has
something to offer. Put high quality content that is
unique on your site, something that cannot be found
anywhere else. People will want to link to your site if
they feel that it is unique and informative. If it is
everyday or ordinary, they will think twice before
exchanging links.
To help you obtain links, you should make the process as
easy as possible. Consider setting up a "Link to Us" page
that will provide html code for them to copy and paste on
their site. Make sure to include your keywords within your
anchor text (anchor text is the visible, clickable text of
a link) in the code you provide. They will in turn leave
their information to be included on your site.
Another way to obtain backlinks is to write articles and
submit them to various directories. Along with your
article will be a resource box which will tell the readers
a little bit about yourself. More importantly, it will
include a link to your site. Other webmasters will post
your article, with your resource box containing the link to
your site, on their site. Providing they feel your article
provides something of interest to its readers. One single
article could get you dozen's of backlinks.
In addition, you can find other sites related to yours and
offer to exchange links, trade content or offer to write a
regular column for them. You can also submit your site to
free directories that are related to content of your site.
Lastly, find blogs that are related, and post comments. Be
sincere, you never know what new relationships may form.
You can not only trade links with the blog owner, but also
ideas. You remember the old phrase "I'll scratch your
back, if you'll scratch mine". Use it to your advantage.
Negotiate an opportunity where you will both benefit.
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Lori Gorman is the owner/webmaster of
http://www.myebizplace.com as well as a successful work at
home mom and author. Visit her site for all the latest,
guaranteed legitimate work at home opportunities. While
there, sign up for a FREE subscription to her Work at Home
Newsletter, filled with up to date opportunities as well as
tips and ideas for your Home Business.
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