After a web developer has designed your website and you see
it online in all its glory, some people often sit there and
wait for the customers to come along... and they wait...
and they wait some more...
What many people do not realise is that once your web site
is published, instant success is unfortunately not what is
on the cards. Your brand new, highly polished web site is
merely a little fish in a huge ocean.
There are many companies out there who will charge you the
earth for what they call search engine optimisation. But
do you know what you are really getting, are their results
foolproof and are they really "experts"? Well, the chances
are it is possible they could be, but the vast majority do
not do what they say on the tin.
You do not need to spend a fortune on Search Engine
Optimisation; here are a few tips to gets you started.
1.Keywords: There are many sites on the internet that offer
analysis of your web site, equipping you with a list of
valuable keywords.
2.Links: Add and exchange your link with as many sites as
you possibly can in order to increase your chances of being
found.
3.Forums & Blogs: When posting on forums or writing
comments on blogs, ensure that your link is always in your
signature line.
4.Articles: Write articles and use an article distribution
service to reach as many publishers as possible.
5.Sitemap: Make sure you have a clean sitemap for your
website and submit it to the search engines.
6.URL Submission: Make sure your URL is submitted to the
top 3 search engines available on the web - there is no
need to be listed on hundreds.
7.Directories: Add your site to business and specialist
directories on the internet.
Search engine optimisation takes time, results may take up
to 2 or 3 months to start to filter through, but they will,
and when they do, all that hard work will be worth it.
A Virtual Assistant is an ideal resource for putting these
actions into play, from the designing and building of your
web site to in depth search engine optimisation. In
addition, they could also drive email campaigns, offer
marketing materials and advise on various other ways to
enhance and optimise your new web site.
You are now armed with the seven simple steps to basic
search engine optimisation!
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Michelle Dale is an experienced Virtual Assistant, and
Director of Virtual Miss Friday. She assists businesses and
individuals to achieve their professional goals. After a
successful career in senior and executive roles, exceeding
targets, designing and mastering effective methods of
office support, Michelle now supports her clients to
achieve the same success.
http://www.virtualmissfriday.co.uk
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