Teleseminars, or workshops conducted over a teleconference
line, are one of the easiest ways to grow a business and
leverage your expertise online. However, when I speak to
clients about using this marketing strategy, many believe
that they don't have enough content to create a powerful
45-60 minute teleseminar. Do you share that same belief?
If you've ever written an article, you've got enough
information to create a teleseminar.
I love to repurpose content, i.e., create something once
and use it again and again for multiple purposes. I've
found the articles I write weekly to be the easiest to
repurpose. The type of article that works best to launch a
teleseminar is a tips article, or one that is written with
numbered points as the body of the article, i.e., 6 Secrets
to, How to Do ... in 10 Easy Steps, etc.
Here's how you can create a teleseminar from one of your
articles:
1. Craft your description and learning bullet points.
Write a one paragraph overview of your teleclass based on
the content of your article and include 3-7 bullet points
(very short descriptions of the bullet points in your
article) outlining what the participants will learn as a
result of participating in your teleseminar. This is the
description you'll use to help you promote your teleseminar.
2. Expand your article bullet points. Participants like
concrete examples, so in your planning process come up with
stories or examples you can share about each point, point
out mistakes people make with this point, and discuss
better strategies to use instead.
3. Craft your introduction. The easiest way to create an
introduction to a teleclass is to tell your participants
what caused you to create it, and then give a synopsis of
what you're going to cover during the teleseminar.
4. Determine your call to action. Typically teleseminars
are part of a larger marketing strategy for an online
business owner: to sell a product or program, to grow a
list, or to create content for an information product.
Determine what you want your call to action to be for your
listeners, and make plans to insert it into to your
teleclass script. Share this call to action with your
participants at the beginning, middle, and end of the call.
5. Format your conclusion. Here's where you again
summarize what your said during the teleseminar, remind
participants of your call to action, and ask for any
questions before closing the call.
6. Develop your script. Now, you have all of the pieces
developed, and it's time to put them together in an outline
or script for yourself. Note your introduction, expanded
bullet points with examples, insert your call to action
several times when appropriate, and end with your
conclusion.
7. Draft a handout. Help your participants remember you
and your presentation. A handout with your contact info is
the best way for them to refer to the material presented.
You can create a study guide which permits them to fill in
the blanks during the course of the teleseminar, a handout
that you send with notes from the teleseminar, or a PDF of
a PowerPoint presentation that you provide before the
seminar. Remember to include your contact information in
your handout as well as your call to action from the
teleseminar.
Now, you have a complete teleseminar that you can use again
and again with different target markets to help you grow
your list, sell your products and services, and establish
yourself as an expert in your chosen field. Take a look at
your article bank and determine what you can repurpose into
powerful teleseminars for your business.
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Online Business Resource Queen (TM) and Online Business
Coach Donna Gunter helps independent service professionals
learn how to automate their businesses, leverage their
expertise on the Internet, and get more clients online. To
claim your FREE gift, TurboCharge Your Online Marketing
Toolkit, visit her site at http://www.OnlineBizU.com . Ask
Donna an Internet Marketing question at
http://www.AskDonnaGunter.com .
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