SPECIAL REPORT
7 Questions You Must Ask - And Receive Acceptable Answers
To - About Any Home-Based Business Opportunity
Ads for business opportunities abound. Unfortunately, so
does the potential for unsuspecting would-be entrepreneurs
to lose their shirts.
While there is no such thing as a no-risk business
decision, asking yourself the following questions will help
you look before your leap and avoid costly mistakes. Use
this short report to catalyze your thought process about
whether the business opportunity you're considering makes
sense for you.
1. Is it credible? Many business opportunity ads talk
about "automated" ways to make $1,000,000 in your sleep
within 8 hours," and so forth. That's an example of an
unrealistic description that you should run, not walk, away
from! Look for a system that describes a realistic range
of results; meaning that you can learn how much money the
most successful people make as well as the less successful,
or struggling members make. Look for other credible
evidence, such as believable testimonials showing the range
of results, or other forms of proof. No, you can't believe
in everything you read or see online, but also know that
the FTC regulates advertising and does a decent job
policing ads making false claims. So most ads you see that
make certain claims actually are fact-based; otherwise,
the advertisers would be subject to huge fines and, perhaps
jail time.
2. Is the "thing" legitimate - a value? Most home-based
network marketing systems train you to sell a product or
service. You need to figure out what that product or
service is and cast a skeptical eye onto it. Is it a
product in a growing industry? Is it something that
millions of people need? Does it match up well with
predicted business or demographic trends? If the answer is
"no" to any of these questions, I'd be concerned.
3. Do they provide training? This is big. Many home-based
business advertisers spend all of their time and resources
to get you in the door and invest in their product; then,
once you're in, the vanish faster than Brittney Spears'
credibility?! You should find out what type of training
the business offers. Preferably it's convenient,
continuous and ongoing. And it breaks down EXACTLY the
action steps you must take to achieve success. If you have
a question, how will you get it answered? The best
programs provide an overwhelming amount of training, more
training than you can ever possibly take advantage of.
4. This question is a little more tricky because it
considers intangible factors. What do they "seem" like -
what kind of feel do you get from the leaders within the
company? I don't know about you, but I'm extremely put off
when I hear or see rah-rah, pump you up screaming like a
banshee? Remember the late comedian Chris Farley's
motivational speaker character, Matt Foley (you know, the
one who "lived in a van down by the river?") I'm not
saying that a little motivational speaking is bad, but how
do the public faces of the company sound to you? Look for
positive, motivated guys who have a lot of substance to
offer; i.e. a reason for being positive - not smoke and
mirrors. The only credible reason to be pumped up and
emotional in my opinion is because you're working the
system and getting great leads.
5. Is the earning potential a match for your goals? Is the
plan realistic? This is another question that your gut
feeling should help you answer, but you should also use
your common sense. If your goal is to earn an extra
$5,000, $10,000 or $20,000 per month, what specific actions
must you take? Is is something realistic and that you're
willing to do? Or, when you break it down, will you need
to do something completely unpalatable like make 571 phone
calls a day or some other private hell.
6. Is the lifestyle necessary to achieve your goals a good
match? This question picks up the previous one. There are
many ways to make money. Some of them involve doing things
I'm personally not willing to do. For example, cold calling
or other forms of chasing prospects. Or having overhead.
Or employees.
7. This is the final, but perhaps most critical, question:
Is there really a system? Understand what I mean. If you
don't have a system, you don't have a business, you have a
job. A system will produce a steady, reliable stream of
prospects, and income, day in, day out, without much or any
intervention on your part. The more manual labor you must
do, the less of a system you have. If you don't have a
system, then you will be stuck doing the same tasks and
actions over and over, instead of focusing on the important
activities, like marketing to bring in more business and
income for you. This means you must automate as much of
the process as possible.
I hope you keep these questions on the top of your brain
next time if you're considering investing in a home-based,
network marketing, MLM or other business opportunity.
----------------------------------------------------
Andy Lockwood is a direct marketing business geek who likes
making money the "lazy man's" way - automatically, without
chasing down prospects. Visit his newest money-making site
- it's not MLM and does not involve cold calling or other
distasteful activities, either:
http://www.TravelBusinessRiches.com
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