Secret 1: Cross-Promotions - Set up a cross-promotion deal
with another web business. Allow them to sell your product
as a back-end product to their existing customer base. The
web business' product should be related to your product or
service. If not, it may not sell that well to a different
target audience.
Secret 2: Package Deals - Sell your product in a package
deal with other web businesses. You can both advertise it
and split the profits. For example, if you are selling
tennis rackets, maybe you could partner with a tennis ball
business and package them together. It's a win/win joint
venture deal.
Secret 3: Rental Products - Rent your products out for a
set period of time. It's like selling but you get the
products back to rent again. You could make more profit in
the long run renting your products or services. People
today have less money and would rather rent than buy
something and only use it once.
Secret 4: Subscription Products - Allow people to subscribe
to your products. It works best when selling information
products, services or memberships. You could charge them
per week, per month, per quarter or per year. It will bring
in secure residual income. Plus you can sell your
subscribers back-end products for single sales.
Secret 5: Lease Products - Allow people to lease your
products. It's like renting them but they have the option
of buying at the end of the lease. For example, if you were
leasing out computers, the customers would pay you a
monthly fee. If they returned the computer at the end of
their lease, you could lease it out again to someone else,
or even sell it.
Secret 6: Message Boards - Add a message board to your web
site. People will visit your web site to ask questions and
answer other people's questions. Some people will just
participate on message boards so they can leave their link
but those people may end up buying your product too.
Secret 7: Web Links - Add a directory of web site links to
your web site. People will visit your web site to find
related web site links for the topic they're interested in.
This saves them time and effort searching for all those
links personally. If you update it often, they will come
back and revisit and maybe buy one of your products.
Secret 8: Articles - Add an article section to your web
site. People will visit your web site to read and learn new
information related to their interests. You want to have
original content so people can't go anywhere else to get
it. You also want to update it regularly so they will want
to revisit your web site over and over.
Secret 9: E-zine Archives - Add an archive of past e-zine
issues to your web site. Your new subscribers will visit
your web site to read the past issues that they've missed.
Your old subscribers might want to look up some information
or ads they remembered seeing in your e-zine.
Secret 10: E-Book Directory - Add a free e-book directory
to your web site. People will visit your site to download,
study, and read new information. If you do add one, offer
e-book related products. Those people might decide they
want to create their own e-book and submit it to your
directory.
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