One great thing about copywriting is it’s a
never-ending discovery. There’s literally no end to
your copywriting education. That sentiment has been echoed
by all the great copywriters through the years. And quite
often an experienced writer will re-discover things learned
before.
Exposure, practicing, writing and learning are the only
ways you’ll make the science of copywriting second
nature.
And when that happens…it becomes distilled within
your personality and writing style to be expressed as
copywriting art. For copywriting truly is a science and an
art form.
Today you’re getting 5 must-do tips that’ll
help transform your copy into power copy. Absorb them and
use them. They work!
If you do your own web copy, then go back and check it
against what you’re about to learn. If you’ve
been writing for a while, a refresher never hurt anyone.
And maybe you’ll think of something new about your
self and your writing.
Power Tip #1: There are a number of valuable tests to do on
your own copy during the review and edit process.
Here’s just one…as you read your copy ask your
self, “So what?”
Have you ever read a sales letter, email, or any written
advertising and thought those two words about what you
read? I’m betting you have.
Well, guess what, so does everyone else. That’s why
it’s so important to do this. If you cannot give a
compelling and great answer to that question about your
copy, then you know what to do. Edit it, revise it, or get
rid of it.
Doing that one exercise for your entire piece will only
make it stronger, more compelling, and more persuasive.
Power Tip #2: Maybe you don’t know that all buying
decisions are based on one or more emotions at the
“root” level. It’s true. Everyone
ultimately buys for emotional reasons and then makes every
attempt to justify it with logic. It’s simple…
Everyone wants to be right. No one likes being wrong, or
being perceived as being wrong.
If you want to accomplish this feat you must appeal to
emotions. Fear, greed, anger, flattery, exclusiveness,
salvation, lust, desire for love. Skillfully touching one
or more of those emotions will make your copy compelling
and persuasive.
But how do you know which one is best to use? The answer
lies in your product and market. We’ll get to how and
why your market is so critical in a few minutes.
Power Tip #3: I’ve seen some disagreement with this
next point. But I’ll tell you why I feel leading with
your strongest point is the way to go.
The most immediate obstacle to getting your copy read is to
seize and capture the reader’s attention. And then
keep it. Leading with your strongest point gives you a
better chance of grabbing your reader and holding on.
You hit ‘em over the proverbial head. Make them
sit-up and take notice. Then you use your copywriting skill
to build on that. Establish momentum and keep it going.
Then…?
Move into your second strongest point. Make it compelling
and gently pull your reader along. Don’t try to force
it because force builds resistance. That’s not what
you want.
Power Tip #4: Knowing your audience…your target
market…means understanding as much about them as
humanly possible. You need to know them because you need to
know what motivates them to “want” to buy. If
you don’t know what motivates them, how can you
effectively talk to them? More importantly…
How can you get inside their head and ‘carry the
conversation’?
Because the most powerful copy effortlessly makes the
reader feel the words being read are “their
own.” And when you do this in combination with Tip 2,
then your copy takes on a life of its own.
Power Tip #5: How do you talk everyday? How do most people
talk everyday? That’s exactly how you want to write
your copy…in normal, conversational, every day words.
Of course there are exceptions and that boils down to your
product and target market. Some markets are a bit more
sophisticated and you need to adjust your copy. But for the
most part…just talk regular.
This goes hand-in-hand with knowing your target market and
carrying the conversation in your reader’s head. This
is so vitally important but I still see countless websites
that violate this very basic copy rule. But now you know.
----------------------------------------------------
A former college dropout, Dan "The Man" Lok transformed
himself from a grocery bagger in a local supermarket to an
internet multi-millionaire. Discover how you can maximize
your website profits in minimum time. For a limited time,
you can test-drive Dan's Insiders Club for 30-days
Risk-Free and get $1,165 dollars worth of bonus gifts. Rush
cover to:
http://www.websiteconversionexpert.com/testdrive.html
No comments:
Post a Comment