A significant problem affiliate marketers have in
generating sales from their websites has to do with the
affiliate identifier code that shows up in the status bar
url of a hyperlink.
There are those who, once noticing that a link is for an
affiliate, will determine that the website they are on has
a vested interest in selling rather than providing honest
information. Others will merely copy out the site and buy
directly rather than use the affiliate link mistakenly
thinking they will get it cheaper that way.
Why potential customers do such things is irrational but
still loses you a sale and commission. There are several
ways to circumvent this dilemma.
There are various programs and processes that can disguise
or encrypt the affiliate identifier url address. Some
programs will replace the link with ascii straight code
and produce the address in a block of seemingly random
characters.
Its only major drawback is that the browser status bar will
often translate it back into its original readable form.
Creating a redirect page is another way to mask an
affiliate hyperlink. There are programs that will generate
an encrypted code of your affiliate information.
You would then load this page onto your website and instead
of the affiliate link address, you would use a hyperlink to
the page you created for your advertisement link. When the
customer clicks the link it would take them to your
encrypted page that would connect them with the product or
sales page without your customer knowing they had been
rerouted.
The only potential downside to this method is that you will
have to create a new page for each of your affiliate links
which is somewhat time consuming and subsequently your
website's allotted space might be filled with a multitude
of these small but accumulative files.
It is still cheaper to buy more hosting space than to lose
the extra sales from people who don't want to deal with
affiliates.
There are also solutions that can be written directly into
the html code on your webpage. It is not a safe practice to
frame any of your merchants webpages.
Most of them have strict rules against this as the address
bar would show your site's name and not theirs. They feel
it is misrepresentation and that it could be mistaken as an
endorsement on their part of anything you have on your site.
You can, however, create a fake status bar message. This
rather simple piece of code will still send the user to the
appropriate page with your affiliate ID intact but will
cause the status bar to show only what you enter in for it
to say.
In this example note the "[" and "]" brackets need to be
replaced with proper "less than" and "greater than" symbols
for html tagging.
[a href="affiliate link url here"
onmouseover="window.status='information for status bar
here';return true;" onmouseout="window.status='';return
true;"]what shows on the page here[/a]
With a few of these necessary variations protecting your
affiliate link information, you should soon see an increase
in sales and commissions from your efforts.
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