A signature box also known as a resource box is a short 4-6
line signature that contains your details. It's like a mini
advertisement of you. These signature boxes can be located
at the bottom of articles, forum posts and even your emails
that you send out. It's free advertising so it should be
used wherever allowed.
Follow these 3 important rules when writing and using your
signature box
1. DO NOT outright sell your product or opportunity
2. Make sure you provide a link to your website
3. Test using the word "FREE" vs. not using it to see what
generates better results
4. Create your signature box around a problem people are
having and your solution to it... BENEFITS
Let's go into these in more detail.
You will need to test using the word FREE vs. not using it
to see what kind of results you get. In my opinion and
experience they both can be effective. There is debate
about both. On one side your only goal is to get them to
opt in so you can have their information to follow up with
them. The other side is that it's all about attraction and
who you are attracting. There are a lot of freebie seekers
out there that do not take action and are just looking for
a bunch of free stuff and are not willing to invest in
themselves by buying a product that will help them make
money. Obviously you do not want this type of person.
I think they both have their place and what you need to do
is test for yourself to see what is most effective.
More important than any of that is that your signature box
gets a click. If you can find a problem people are having
and you have a solution to that problem people will follow
your signature link to find out more information.
For example lets look at two signature boxes:
"Get traffic from forum marketing"
OR "How would you like FREE targeted traffic by utilizing
forum marketing? Click here to learn an extremely effective
method for getting highly targeted traffic FREE using our
technique just 10 minutes per day!"
Ok, I'm sure its obvious which one will pull more clicks
right? I think we can all see the problem with the first
signature. The funny thing is that this one is pretty bad
but I've seen quite a few that are that bad or worse. And
what would be worse than that is putting ONLY your link in
your signature box. Why would someone want to click it?
NEVER do that. And NEVER do the example above either now
that you've read this.
So lets talk about why the second one is so much better.
First of all it is addressing a problem. Everyone is
searching for ways to get traffic especially targeted
traffic. So right off the bat you are addressing a problem
everyone has. Second you are providing a solution to that
problem telling them they can get FREE traffic by using
forum marketing 10 minutes per day.
Remember to test and keep testing. Things are ALWAYS
changing online one thing is not going to work forever all
the time. Mold with the market if something stops working
or isn't working change it a little till you get results.
Last thing, your signature box is the way you develop
interest in your business. Your signature should be
EVERYWHERE! Lets say you pass out a business card because
someone asked what you do for a living. Most peoples
business card just has their name, phone number, website
and email. What good is any of that. If you look at a
business card like that you don't think to yourself "oh
man, I need to go visit this website!" Why not? Well it
goes back to the benefits we were talking about above.
BUT... lets do a little experiment here. Lets pretend you
were walking down the street and you picked up two business
cards. They both had name, email, phone, website address.
They were identical EXCEPT one thing. On one of the cards
at the very bottom said "Learn how to make $1,200 over and
over on the internet every day. Go here www.example.com"
I hope you see what I am getting at. Now even that above
isn't that great because I just thought of it. I'm sure
with a little time we could think of something even MORE
effective.
So my point is how important your benefit statement is and
to put your signature everywhere. If you have business
cards put it there, put it at the bottom of every article
you write (obviously), put it at the bottom of your regular
email accounts not just your business ones. What if you had
your signature box at the bottom of your personal email
account and you email a joke to your brother in law John
and John forwards it to all his friends because she thinks
it is so funny and one of those people sees your signature
clicks on your link, joins your business and becomes or
recruits your next superstar!
You better be getting this. This is some good stuff here!
Oh sorry one last thing. Don't forget to include your
signature in forums you belong to that have nothing to do
with your business. For example I've belonged to a corvette
forum forever because I own a corvette and for months and
months my signature just had the details of my car and
things I've done to it. Oooops! So I kept those details but
also added "learn how to make $1,200 on the internet over
and over every day residually even if you have no internet
marketing experience!" Guess what? I still post in that
forum like normal, interacting with members and this brings
me a few clicks per week. All FREE!
Also here is another great way to develop great signatures.
Scan forums, articles and anywhere else there are
signatures and look at the ones that get your attention.
Find signatures you know are working. Look at the gurus
signature. You KNOW theirs are working. Copy it and just
mold it to your business.
I am going to tell you guys something, something very
important about network marketing. And I repeat this all
the time. Success in network marketing is about
duplication. It is about doing what is already being done
by the successful ones. Do not go out and reinvent the
wheel. If someone has a signature box that you know is
working take it and just apply it to your business.
The person with the fastest copy machine in network
marketing wins! Remember that.
Good Luck Out There Everyone!
----------------------------------------------------
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