Do you get discouraged or stuck in building your business
because you think there's too many others to compete
against in your niche? A lot of solo business owners feel
this way, especially when they are first starting out. I
don't want you to give up before you really get started, so
I'd like you to consider thinking about your competition in
a different way.
1. There's an abundance of clients and customers for
everyone.
2. Your competitors are potential collaborators and
strategic alliances for you.
3. The better you come to know your competitors, the more
you will become aware of the uniqueness of your own message
and your own offerings.
If you embrace this perspective, you'll find that those
feelings of discouragement and "what's the point - I can't
compete" will melt away.
1. If you come from the mindset of abundance, you won't
feel discouraged by the competition. There are more than
enough clients and customers for everyone. And if you are
building your business online, there is essentially an
unlimited audience for your work.
Think about your niche for a moment. How many of them do
you need to serve to reach whatever your definition of
success is? Then, think about how many people there are
around the globe who are your potential clients or
customers. Could you really reach them all, even if you
wanted to? :) Of course not.
2. There are several ways that you can collaborate and
develop strategic alliances with others in your niche. You
could hold a teleclass or workshop together. This is
particularly helpful if you are new in business and can
hook up with someone more seasoned, who already has a ready
audience built (an email list). Doing this will also help
you gain experience and confidence to hold them on your own.
You could write an article or a column or even an ebook
together. For instance, if you are savvy with technology
and your partner is savvy with a certain set of coaching
skills, you could work together to create something unique
to offer online to both your audiences.
Or you could offer a free product (a mini e-book, for
example) to your strategic alliance's membership, which is
an added benefit to them, while it helps to build your
email list.
3. Think about those whom you consider your competitors.
Are you offering similar products and/or services that they
are, but to a different target market? Or turn that around:
If the market is the same, are you offering different
information? Of course you are, because your message, your
offerings - and the way you write or speak them - is as
unique as you are.
There is a certain segment of the population who can only
hear your message from you. Remember that when you start
feeling frustrated, defeated or just plain stuck.
Once you make this shift, you can start seeing your
competitors as potential collaborators. You can work
together to develop programs, products, services, etc. that
will help grow both your businesses. It will also provide
added benefits to both your audiences, so it's a
win-win-win!
----------------------------------------------------
Alicia M Forest, MBA, Multiple Streams Queen & CoachT,
founder of ClientAbundance.com and creator of 21 Easy &
Essential Steps to Online Success SystemT, teaches
professionals how to attract more clients, create
profit-making products and services, make more sales, and
ultimately live the life they desire and deserve. For FREE
tips on how to create abundance in your business, visit
http://www.ClientAbundance.com .
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