You could easily spend a good chunk of your life reading
about SEO. But it's not needed. You don't need to endlessly
tweak, research, track, and tweak some more to get
outstanding rankings.
But It does require some knowledge, effort, and patience.
You can get a respectable start with the information I'm
about to share with you. Then you can take it to what ever
level you desire.
First, you need to know about the two main areas of website
SEO:
1. On-page SEO
2. Off-page SEO
On-Page factors include anything done to your website to
improve its search engine rankings.
Off-Page factors are efforts external to your website, such
as submitting articles and building links, to improve your
rankings.
And here's some very useful information for you...most of
your results will come from off-page factors. So you know
where you should be concentrating your efforts. Don't
ignore on-page SEO. It's important and contributes to your
rankings.
On-Page SEO include the following:
Site and page title:
The site title is one of the most important on-page
factors. The search engine spiders will read your site and
pages titles and use that, in comparison with other on-page
factors, to help determine rank.
One common mistake with writing the title is using
something generic. You never want to do that. Your titles
should be relevant to the page it's associated with. By
relevant I mean 'contains' appropriate keywords or keyword
phrases.
H1 Tags:
H1 or Heading-1 tags are nearly as important as title tags.
As you may have guessed, these tags tell the search engines
that your page is about what the title is specifying. And
it's important to place your primary and even secondary
keywords into your H1 tags.
Keyword Density:
Keyword density still matters but it's not as important as
it used to be. You'll be safe with a general rule: Mention
your keyword several times early, then a few times through
the body of the text and again near the end of your copy.
The search engines, led by Google, are implementing LSI,
Latent Semantic Indexing, in their ranking algorithms.
Geeky LSI is hard-core mathematics. But for marketers, just
try to include "natural" terms associated with your primary
and secondary keywords in your main text.
Internal Link Structure:
This simply refers to your internal navigation menu. Or
where your links point to within your site. One very common
mistake is using the "home" link.
Take the primary keyword for your home page and substitute
it for "Home" in the rest of your site's pages. Doing this
will help build internal link popularity for that keyword.
Then do the same for your internal pages. Always use the
primary keyword for a page in any links pointing to that
page.
Off-Page SEO Factors:
Off-page SEO usually involves building back links to your
website using your main keyword as the anchor text for
those links.
And your link campaign should use not just one method but
multiple methods. The reason simply being if one method
stops working, you have the others. You're not putting all
your eggs in one basket!
Link-Building Methods:
Reciprocal Linking:
Reciprocal linking involves two webmasters putting a link
on their site for the other. Most marketers did this
manually in the past. But now you can join services that
make it very easy to exchange links.
One-Way Links:
These are the most coveted links to have...especially if
they're from a relevant authority site. Some are saying
reciprocal links are being phased out or becoming less
effective. But it won't hurt you to have some reciprocal
linking happening.
You can accumulate one-way links through...
Article Submissions:
You'll write an article on your topic, or use private label
articles, then insert your author biography at the footer
of the article. Your footer will include a link to your
main site.
Then submit these articles to article directories. If your
article is published you'll have a nice one-way link to
your site.
Buying Links:
You can buy links online if you want. The biggest benefit
is that you can get high PR links affordably and fast. But
you do need to exercise some caution with buying high PR
links. Search engines, most notably Google, frowns on link
buying and will penalize your site if they suspect you've
done it. So watch out!
----------------------------------------------------
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