One very common, and profit killing, mistake I often see
concerns perspective. What many marketers don't understand
is they're NOT selling products and services. They are
selling themselves. Understand and accept that and you'll
see a huge difference in your business success.
What's probably the #1 issue prospective customers have
with online businesses?
If you guessed, trust, then you'd be 100% correct!
People are highly skeptical and mistrustful of just about
everything. They believe along the lines of if it sounds
too good to be true, it probably is. Or... the simple fear
of being scammed or taken for their money. Of course lots
of people are wary about identify theft, too.
And all those issues can make it very hard to sell anything.
One solution lies in learning to effectively sell your self.
We all look for someone we feel can be trusted. How many
times have you gone out and bought something because a
friend said it was good? We all do that every day. That's
why referral business is so powerful.
There's nothing worth more than somebody telling another
person about a new restaurant and it was the best food they
ever ate. You don't think the person they told is going to
try it at least just once?
And think about it, it didn't cost that restaurant one
dollar of advertising. Just a happy customer telling a
friend. That's trust!
Granted, online it's a little harder. You're dealing with
people you don't know. So the element of trust isn't there,
yet. You can recommend the greatest product to them all day
long, but without the element of trust, you'll have little
chance to make the sale.
So this is where you have to use some brain power to earn
that trust. To do that, you have to first sell your self
as someone who's trustworthy. There are many ways you can
do this.
The one thing you must realize is you should NOT bring up
anything to do with sales too early in your marketing
relationship. Don't give them the link to your product to
buy it, no matter what you've put in your initial contact
with them. You have to make them want you to send them more
info. You have to make them write back to you and tell you
how much they appreciated your honesty. Once you have their
interest, then you can start to send them your offer or
offers.
With selling Internet marketing products, most people get
involved in programs hoping for that big score. The problem
is, most people have no idea how to promote their program
and don't know how to go about getting that information.
As a result, they are left out on their own to fend for
themselves and ultimately, as what happens 95% of the time,
they fail. It's not because they didn't put in an honest
effort, though there are some who don't do that, but it's
because they just didn't have the right guidance.
This is where you come in.
When you approach somebody you want to approach them as an
expert in your area the best you can without being less
than honest. The first thing you want to do is explain the
program to them in complete detail. Many people don't want
to do this because they're afraid that they'll be giving
away too many secrets.
The truth is... there is so much to learn about any one
area that it would be impossible to teach someone
everything. Advertising techniques alone can take years to
learn. So don't worry about this. Approach the person that
you have knowledge. Make them understand that you know what
you're talking about and more importantly that you know
what you're doing.
Consistently provide high quality information. Make them
aware that you're there to help them, and in time you'll
gain their trust. Then you can enjoy the fruits of your
labors.
----------------------------------------------------
A former college dropout, Dan "The Man" Lok transformed
himself from a grocery bagger in a local supermarket to an
internet multi-millionaire. Discover how you can maximize
your website profits in minimum time. For a limited time,
you can test-drive Dan's Insiders Club for 30-days
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