These days, it's hard to walk down the street without
seeing some sort of news headline or hearing about the
latest story. With instant messaging, internet on our
phones, and simply talking to our friends, we are
constantly bombarded with the latest updates. However,
when it comes to your website, you need to act in the same
way. Though you might not be able to report on anything
catastrophic on your website, in order to be memorable, you
do need to start looking at ways to keep your customers
informed.
Mailing Lists Do Work
Though many websites have eschewed the use of mailing lists
to inform their customers, when done right, these are
highly effective reminders for customers. The key to doing
these mailing lists well is to get the mailing lists on
your own - don't buy them from marketing groups. While
it's true you will get longer lists from the marketing
groups, you might also be getting a lot of negative
feedback from people who didn't want to receive your
information in the first place.
On your website, create a way for interested visitors to
sign up for a weekly email from you. All they should need
to do is to give you their email address and their first
name and they can find out what's new with your site each
week. This email shouldn't be a sales letter, but more of
a note about what's going on and what people might want to
stop by your site to see.
eZines are Still Going Out to Customers
To extend on the idea of a mass email list, you might want
to look into making a magazine for your mailing list, or an
ezine. This piece of information should be longer than
your weekly email, but it should also contain some sales
language about things that are coming up for your business.
This is the perfect way for you to update and inform your
visitors about your market, while also showing that you are
knowledgeable about your chosen business. Try talking
about new findings in your market, for example, if you are
selling nutritional products. Think about ways to give
your site visitors something that they might not have
learned on their own.
Daily Blogging is a Fun Avenue
Of course, if your business is a little less formal, you
might want to opt for a business blog. This can be from
the point of view of yourself or perhaps a fictional worker
in your company. By simply talking about the latest news
and what it means for the site visitor, you can create a
modern dialogue that allows you to show your casual side,
while still being informative.
You can also talk about loyal customers or about new
innovations to products that are in the works.
Try Sending Out a Press Release
If all else fails, the press release is still the best way
to rest the maximum amount of potential visitors that want
to see your site. However, since these releases are
generally send to a larger audience, it's harder to target
the customers you really want to target. If you can, you
might want to try to submit the press release to
publications that your target audience will be looking at
as well as posting it on your website to help spread the
word about a new product or service.
When it comes to informing your customers, you need to make
sure you explore as many possibilities for doing this as
possible. While you don't want to be the only thing on
your customer's mind, you do want to be one fo the top ten.
----------------------------------------------------
Scott Oliver offers free video coaching to help you build a
profitable home business FAST. Get an hour of "Website
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