Please be honest with yourself, when I ask you this
question. When you started your own home based business,
was that because you found great benefits of the product
and/or service or were you fascinated with the opportunity
that came along to make some extra money into your pocket?
What do you think, are there more people starting a home
based business looking for extra money, because the
compensation plan and the opportunity is something that
they have to take advantage of, or are there more people
who are so excited about the benefits of that product
and/or service that they want to know more about the
business behind the product and/or service?
Which of those people would you prefer in your business?
The ones who follow opportunities or the ones who have
benefits of the product and/or service? I think you know
the answer.
If you want to start your own home based business, you
first have to figure out what the products or services are.
If it's health and wellness, use it first for a couple of
months. If it's a marketing product, learn all the features
they provide. Don't look yet at the compensation plan or
other opportunity materials. I know it is hard, because you
know you can earn a lot of money with this product and/or
service.
There are a couple of reasons why you have to do this in
this particular way:
1. You MUST position yourself as the expert of your product
and/or service. You can only do this by experience and
knowledge.
2. Then, you can master prospecting one on one.
3. Then, you can master closing one on one.
4. Then, you can make your own presentation about the
product and/or service.
5. Then, you can teach others in your downline to master
step 1,2 and 3.
When you start marketing your product and/or service, begin
with the telephone. It is the most cheapest way, and the
best training feature in the whole wide world. After you
make some money with the phone, you continue with advanced
marketing techniques.
95% of the people in networkmarketing fail, because they
don't lead with the product and/or service, but with the
opportunity. And believe me, a lot of opportunity-based
companies are starting every day.
Ok, you started your home-based business and you are
leading with the product and/or service. You are really
enthousiastic and excited about the whole concept, you just
want to talk to everyone. Your family and friends have been
so many times recruited by you and now they're sick and
tired of all your talking about your new opportunity. As
long as you don't want to sit at the picknick table outside
with kids under 15 (they don't have wallets yet so you are
not a threat to them), you have to know how to market your
product and/or service.
There is only thing what you have to do as a marketer. Find
the people in the desert who are DYING to get some water.
Not just a little bit thirsty, send them back in the desert
until they too are dying from thirst. Look for people who
have a Need, Want or Desire for whatever you market. And
there are plenty of them, no matter what you are marketing.
----------------------------------------------------
Richard van Beek, an internetmarketer from Europe, is a
home-business growth consultant and a Wealthy Marketer. Is
building a very successful home-business from scratch with
the every-day-learning mindset. To learn more, just go
directly to my website http://www.JoinTopMarketer.com
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