Tuesday, November 6, 2007

Why Build a Website ~ Build a Virtual ATM Machine

Why Build a Website ~ Build a Virtual ATM Machine
Your website is the keystone for your virtual Business.

If you have a desire to make good money online, we need to
expand your sphere of knowledge. On the surface, it may
appear that, all you need is a splashy website and a link
to your Paypal account. I wish it were actually that
simple, besides your sales page you will need to understand
the dynamics of a Hosting account, plus some web pages
combining everything into a seamless smooth flowing
experience for your customer… bottom line you need
Business Automation, a powerful business engine that will
drive your site efficiently, creating your Virtual ATM
Machine.

Your website is your virtual sales force, in essence, your
store, it is where your prospective customers can come in
and look around hoping to find that product or service they
desire to buy.

So how do we achieve business automation and build this
virtual ATM?

To achieve this goal we must combine a lot more technology,
adding expensive software applications to manage and run
our website, develop our sales pages and to add video and
audio to display our products in a true virtual commercial
state. We need software to track and monitor our
advertising performance, and our sales, to collect and
process credit cards, shipping data and the total
administrative functions necessary to manage any business.

This is discouraging, and the reason over 90% of all online
ventures fail within their first year.

Therefore, what do you need to do to ensure success and
build this virtual ATM Machine…? You have two choices:

1. You can hire a very expensive webmaster to identify,
incorporate and manage all the technical issues, purchasing
and implementing them for you, or.

2. Spend the 12 – 18 months learning the technology
and doing it yourself.

If you decide to pursue this task on your own you will need
to make sure you have the following items at a minimum to
hope for success:

1. A quality Hosting account.

2. High quality web-builder software.

3. A substantial knowledge of HTML.

4. A good autoresponder.

5. Traffic tracking software application.

6. Split Testing software application.

7. Your all important Merchant Account.

8. A web business centered statistical package to monitor
your revenue and statistics.

This is your minimum requirements to implement a successful
online business; you can easily add many more bells and
whistles, but hold on to your wallet the price tags rolls
up quickly.

If you do decide to venture out on your own, be prepared to
spend a good 12 – 18 months learning the required
technology, and software applications. Remember that this
time spent is time taken away from your ultimate
goal… making money.

This is a critical point – your goal from the outset
should be spending no more than 10% of your time on
technology and 90% on driving traffic, and converting
customers into buyers… in order to succeed.

Alex Mandossian, a legend in online marketing said it best:

“There’s no money to be made in learning
technologies… unless you want to be a
webmaster.”

So my advice… mentor success and do not fall into the
technology trap, find one of the hosted programs that
provides all the money making services and technologies you
will require to have your business up and operational in
days instead of months.

Not only will this save you an incredible amount of time
and money, but also the savings in shear aggravation will
offset any out of pocket expense incurred. Typically these
companies’s charge about 1/10th the physical cost of
purchasing and integrating the technology separately to
build your web machine.

As Alex said, your key to success is having someone else
handle the technology requirements, so hire a webmaster, or
get one of the integrated website programs available so you
can focus on your primary goal; driving traffic, converting
customers, and making money.


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