Writing quality articles is an excellent way to attract
more traffic to your website. There are numerous other
techniques, of course, but they can mount up your
out-of-pocket costs. Writing and submitting articles
actually falls under the category of PR and publicity, but
whatever you refer to it as, articles that you write and
submit can be a free or low-cost method of attracting
important e-business. Here are some important
considerations.
1. Know who you are writing for
It's very important to know who you are writing for. The
subject must address the interest of your readers. And the
copy must have the right "tonality" for the audience is
well. You also need to know whether you should be formal,
casual or business oriented. As an example, if you are
writing for electronics engineers, you should address them
in the technical language they relate to. If you are
writing for athletes, their interest must be addressed.
There are exceptions, too. Reader's Digest articles are
always written for the widest possible reader interests
because the magazine cuts across every possible area of
human life.
2. Think out your article before you start
You should have a pretty good idea of what you are going to
write about before you ever touch your keyboard. Many
writers believe the best way is to prepare an actual
outline of the planned piece. Others think about it for a
long time, but when they sit down at the computer, the
article just smoothly flows from brain to fingertips. There
are still others who like to put key phrases on Post-It
notes and paste them on the wall for "ticklers" that prompt
ideas. It really doesn't matter which method you use but it
does help to think out the article before you begin.
3. Don't overuse language
There are those writers who think that "dazzling" the
reader with their extensive vocabulary is the way to go. It
isn't! You should resist any impules to get overly wordy
and use all those big words most people don't understand.
The exception is in technical writing, where all those big
words are absolutely required to convey the thoughts. As a
general rule, keep it simple and straightforward.
4. Don't get carried away with slang or jargon
Slang and jargon tend to be regional and easily
misunderstood by people from other places. It's a better
idea to keep youir language at the level that's most suited
to the majority of your audience.
5. Use proper sentence structure
The proper syntax makes a difference to readability and
comprehension. If you are a professional writer, you
already understand this. Granted, people from different
geographical areas have different accents and ways of
expressing themselves, but you will be well advised to keep
your copy as straightforward as you can.
6. Don't get carried away with long sentences
Anyone who has worked as an editor can tell you that this
is the biggest sin they come across. There are those who
write sentences so long that they can't read them aloud
without pausing to tare a breath. Overly-long sentences
make readability difficult. Use short sentences and don't
forget punctuation marks exist for a good reason, because
they can change meanings and provide important pauses. If
you can convey a single idea in five or six word, don't use
fifteen.
7. Don't change words
There are many words that just can't be changed from their
dictionary form, so don't try. For example, you can't
really modify the word "unique" by adding very in front of
it. There are no degrees of uniqueness.
8. Try to use comparitive suffixes
Like ('est) It's better, for example, to say happiest
instead of "more happy", prettier instead of more pretty.
It's worth saying a few words about the importance of how
you market articles you write. Articles are a great way to
promote your website and get extra exposure for your
products and services. You can submit them to online
publishers like e-Zines and others. However, you will get
few, if any, accepted for publication unless they are
properly written. Review some online publishing sites for
yourself and take careful note of how the articles are
written and styled for publication. You will discover that
the eight tips above are actually used in many of those
articles.
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