In my last few articles I discussed how email lists can be
used to complement your eBay ebook business. In my next
series of articles I will be discuss how the platform of
blogging can be used to help promote your eBay ebook
business. In this particular article I am going to discuss
what you need to consider before you start blogging.
As I have mentioned before a typical eBay ebook sale is
usually a very simple process with no incentive for your
customer to return. They purchase the ebook, they receive
the ebook, they leave you positive feedback and then they
go away to read the ebook. If you can extend this process
and give your customers an incentive to return, then you
have an increased chance of repeat custom and increased
opportunities to build trust and build your brand.
Blogs are an excellent platform for this because they are
easy to manage, interactive and a great way to keep your
customers up to date with the latest goings on. If people
enjoy what you are reading they will keep returning and
from here you can direct them back to your eBay store. But
what will you need to consider before you begin blogging?
1) BLOGGING PLATFORM: eBay have recently started their own
blog service allowing you to host your blog on their
website. Blogger and WordPress are two other services
which allow you to create a blog. There are many other
services out there too. Ultimately, the choice is down to
you. You will have to check out the services and decide on
the one you like best. I personally prefer WordPress
because you can host it on your own website and therefore
maintain full control over the blog.
2) BLOGGING SUBJECT: What will you be blogging about?
Apart from keeping your customers up to date with news from
your eBay ebook store you will have to offer them some
value on your blog. Otherwise there is no reason for them
to keep coming back. Maybe you could write some articles
about eBay? Perhaps you could seek out free ebooks with
resell rights and provide these to customers? Maybe you
could provide discounts on your products to those who read
your blog? Maybe you can post news stories to your blog
that may affect your customers. There are many
possibilities here. All you need to do is choose one.
3) BLOGGING FREQUENCY: Although this isn't the only success
factor, the more you post the more successful your blog
will be. You therefore need to consider how critical your
blog is going to be to your eBay ebook business and
allocate adequate time towards posting. If you are
planning to heavily utilise your blog as a means of
generating traffic then you really need to be making
quality posts every other day. However, if you are using
your blog as a more general source of news for customers
less time will be required to maintain it.
Overall, blogging is a great way to keep your customers up
to date, build trust, build a brand and generate repeat
custom. A successful blog can also generate you lots of
traffic from outside of eBay. Consider the above advice
and then start blogging.
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Tom Parker is an eBay Ebook PowerSeller who has been
selling ebooks and software on eBay for a number of years.
He trades under the eBay ID: EbookCavern. If you want to
know how he runs and automates his eBay ebook business
visit http://www.theebookcavern.co.uk/
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