With eCommerce flourishing on the Internet today it is more
than just a convenience for many professionals in the self
help business to be able to order CDs on demand. This
technology makes it possible for many people to do more and
better business.
One hypnotherapist used to provide his clients with audio
cassette tapes. When his patients told him that they would
like CDs instead because they didn't have tape players any
more, he needed someone to help produce the CDs.
Many professionals need someone to manufacture CDs, package
and ship them, as well as to track the orders and handle
the accounting.
The challenge is that you probably don't want to order 500
or 1000 CDs at a time, since you may not know which CDs
will be the most popular, or how many people will be
ordering each one.
The cd on demand production model, however, gives you the
ability to produce and ship custom packaged CDs or DVDs,
one at a time using Acutrack's On Demand model which
includes a back-end to a person's website which they can
manage by themselves.
"It's all tied together. I have hundreds of titles which I
produced and then quickly set up to sell," said Richard
McFall, a Califoernia-based hypnotherapist. "The on demand
model makes it possible for my company to exist. I simply
send the files off, and it all magically happens a short
time later... I'm a hypnotherapist... I like that kind of
magic."
The custom artwork, designed by Acutrack's graphics
department uses his logo on the labels and covers of the
content, which adds value to each one of the CDs.
Competitors are still doing content management in-house
while he has virtually eliminated inventory and
obsolescence costs of pre-produced inventory.
Self help professionals can offer customers more than 150
CD titles. If these had to be manufactured, stocked,
inventoried and shipped, it would be virtually impossible
because most places would require minimum orders of 1000
for cost efficiencies. That means they would have 150,000
CDs sitting in a warehouse somewhere.
Here's how it works. You just upload content online, and
then on demand technology takes over to process the orders.
Even the billing (every 30 days) is easy and reliable, and
funds from your clients come in with no worries.
The logistics, inventory costs, personnel, facility and
equipment costs to duplicate the on demand service would
make starting businesses like this almost impossible.
Product titles can be added every day without having to
worry about how to stock it, pay for it, or produce it.
----------------------------------------------------
Kristin Gabriel is the marketing communications director
for Acutrack, Inc. (http://www.acutrack.com). The company
enables customers to create, publish and deliver custom
content for DVD and CD distribution
worldwide. Acutrack's proprietary On Demand production
gives customers the ability to produce and ship custom
packaged CDs or DVDs one at a time. Ideal for customers who
are selling downloadable content and are not sure how many
units to produce; On Demand takes care of inventory,
packaging and fulfillment. Richard McFall owns United
Hypnotherapy (www.Unitedhypno.com).
No comments:
Post a Comment