The concept is simple. Write an ebook, get traffic to your
site and make LOTS of money on the internet. And thousands
of people try to do that every day. Some make some money,
some don't. But do you know what the real SECRET of Wealthy
Marketers is?
I can tell you in two words: Backend Products! A back-end
product is a higher priced product you attempt to sell to
your customer after they have purchased a low priced (or
introductory) related product from you.
If someone bought a $37 ebook from a true wealthy
marketer, that marketer would then attempt to sell them a
product for $200, $ 500 or even $1000(by the way, for some
reason, the response is better if the price is $197, $497,
or $997. A true wealthy marketer knows that secret.
That's why cars, appliances, even houses sell for an odd
number like that. You will never see a tv commercial for a
new car for $25,000. It will be for $24, 997! Notice that
next time you watch tv!) If you're not trying to sell
back-end products to your customers, you are losing out on
the real money! It is far easier to sell to existing
customers than it is to sell to new ones who don't know or
trust you.
If the first(low priced product such as an ebook) was
incredible, and if you provided fast and friendly customer
service, usually 20-30% of your customers will order your
higher priced back-end products. But only if you offer it
to them!
By the way, this technique is used with direct response tv
ads(a direct response ad is where an 800 number is given,
and viewers are asked to order right now!) Many of those
ads actually LOSE money intially. But the wealthy marketer
running those ads knows that he will make up for the loss
and profit tremendously with the back end."
A good example is cosmetics or acne products. It may cost
more to run the tv commercial than the total amount of
money that comes in from the ad. But, in the case of the
acne solution, the buyer must continue to use the product,
so in this case the "back end" is not a one time order, but
a continuous order, say each month, for as long as the
customer needs it-maybe 6 months to a year or longer. So,
instead of a one time sale of say $19.97 for an acne
product, the customer is automatically shipped the product
each month for 12 months. The $19.97 sale becomes a $239.64
sale!($19.97 x 12 = $239.64.)
This is called a continuitiy program and is used often in
tv and other media as their "back end." On the internet, a
continutity program(such as a membership site with a
recurring monthly fee) can also be used by a wealthy
marketer as a "back end." But for simplicity, we'll just
confine ourselves to higher priced products as our "back
end."
I was doing a radio interview a few years back with Terry
Dean, an internet "guru" and a true wealthy marketer. (I
think Terry actually retired in his early 30's! Proof that
his methods worked!) Terry was telling me that he never
made any real money on the internet until he started
selling higher priced($497-$2997)products. In other words,
this wealthy marketer was telling me that his success was
all because he was selling back-end products! Wow!
Below are 7 killer strategies you can use to sell your
back-end products to your existing customers:
1. When you ship people the first product they bought,
insert a flyer or brochure for your back-end product in the
package. Or if it is an ebook, have a digital flyer for
your back-end product.
2. Give customers a free subscription to a customers only
e-zine when they buy your product. You could include an ad
for your back-end product in each issue.
3. Mail(yes-snail mail!) your customers greeting cards on
holidays or on their birthday. Include a small
advertisement inside the card for your back-end product.
4. After people order your first product from your web
site, take them to a "thank you" web page and include a
"special offer" for your back-end product ad on that page.
5. Give your customers a free membership into your
"customers only" private site. You could include your ad
for your back-end product somewhere inside the private site.
6. Contact your customers by phone and ask them if they
were happy with their purchase. You then tell them about
your back-end product.
7. Send your customers a thank you letter by mail or
e-mail. You then mention your back-end product somewhere on
the letter.
You can become a wealthy marketer yourself if you apply
this secret-offer a back-end product to your customers!
----------------------------------------------------
John Abbott, a former radio broadcaster, is a successful
Author, Speaker and Business Owner. He helps others achieve
success in their own business. He specializes in Real
Estate Investing and Internet Marketing. For more
information, visit: http://www.wealthymarketer888.com
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