Most people fail in marketing. Unfortunately, that’s
an indisputable fact. Sorry to start with a negative, but
there it is. And what’s even sadder, is that for
every failure we can easily find somebody with less talent,
less skill, and even less ambition that makes it big.
If you want RESULTS in your business, I have some questions
for you:
How much time do you spend every day sending and reading
e-mails? How much time do you spend taking and making phone
calls? How much time do you spend doing busy work, like
cleaning your desk, checking your statistics, and dealing
with interruptions from others? How much time do you spend
researching info products and checking out other marketers
promotions? How about time at entertainment or news
web-sites, or playing games?
Here’s the bottom line: We live in an information
overload world, and chances are you spend way too much time
wallowing in information, and not enough time doing the
core activities that get results in your business. Are you
an information junkie? Odds are- if you’re like most
people- you could be more focused.
Most marketers are like an octopus on rollerblades, lots of
activity but no direction.
Here are some tips that will help you prepare to have more
success in your business:
1. Empty your e-mail in box. Yes, I mean EMPTY it. I want
you to look at every single e-mail in your inbox and ask
yourself this question: What will happen if I delete this
e-mail? If the answer is nothing, hit delete. If
it’s from a person that really needs a response,
respond as quickly and concisely as possible. The ONLY
reason to archive an e-mail is if you ever need to retrieve
it. If that’s the case create a category folder for
that type of e-mail and file it away. For some of you your
life will be revolutionized when you start living with an
empty in-box.
2. Change the settings on your e-mail box to only check for
e-mail once per hour, or even greater time spans if you
can. EVERY E-MAIL THAT YOU CHECK TAKES TIME. Most of them
are junk, even from people you know. Get in the habit of
checking your box less frequently, and take care of the
entire inbox every time. Reply briefly, delete, or if you
need to retrieve it later, file it. Do not get sucked in.
Do not get distracted.
3. Analyze your phone calls with your team. Spend time
with the players. If somebody is on the phone with you,
and isn’t working the business, or hasn’t done
what you trained them to do, remind yourself that you want
RESULTS. Be a leader, and before your team member sucks
too much of your time ask yourself if they deserve your
time. Don’t solve their problems, but do know where
to send them to get help. Learn to say things like:
a. Call the company, they’re great with that kind
of thing, here’s the number…
b. Our team web-site has info on that. Do you have the link?
You may think that will hurt relationships. It
won’t. This is a business of urgency, and you set
the pace for your team. If you dilly dally on the phone,
you are sending a loud and clear message that you are not
focused, you’re not in a hurry, and you’re not
getting results. This attitude will duplicate through your
organization. Always be in a hurry when you talk to your
team and watch how the energy changes in your whole
organization!
Think of problems and tasks as monkeys. Everybody has
monkeys, and they love to give them to you. Learn to let
people keep their own monkeys. Become an expert at helping
people solve their own problems without taking ownership of
their monkey. Monkeys hang on peoples’ backs and sit
on their shoulders, and need to be fed and cared for.
Emptying your e-mail box will probably relieve you of
several monkeys. The key is to not take on any more.
Once you are rid of the “monkeys”, get in the
habit of writing down the three to five most important
things you need to do to have success in your online
network marketing business. Then stay on task until those
are complete. Don’t take on another monkey, check
your stats, read your e-mail or make a phone call until
those items are complete. You’ll be amazed how much
more you get done, and how much better life is once you are
“monkey free”!
----------------------------------------------------
Dave Sherwin is a Network Marketer who won the "Rookie of
the Year"award in a large international network marketing
company in 2006. He is the co-author of "Lighthouse
Marketing", The Art And Science Of Attracting People Into
your Network Marketing Organization. Learn the Lighthouse
Marketing secrets at:
http://www.trker.com/go/15596/monkey
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