On January 24, 1848, gold was discovered at Sutters Mill,
near San Francisco California. Within a year the Gold Rush
was on, and San Francisco became a boom town. Many people
became rich.
But it's interesting to note that the very first
millionaire wasn't a miner. The first millionaire from the
California Gold Rush was a man by the name of Samuel
Brannan. Mr. Brannan set up a store to sell gold
prospecting supplies, and within a year had revenue of
$150,000 a month. And in 1850 $150,000 was a LOT of money!
In other words, the wealth wasn't just in the gold, it was
in the shovels, picks and gold pans that the miners needed.
Since then, marketers have adopted this as an analogy, and
we still talk about selling "shovels to miners", but how
can that help YOU build an online network marketing
business?
The best way I know of to take advantage of this powerful
marketing strategy is through a Funded Proposal. Simply
put, a funded proposal is a method of selling an
inexpensive item to people in your target market. When they
buy the product, you then know that you have a very serious
prospect, who is not only interested in your niche, but is
willing to invest in their own business.
One way I do this is by marketing an e-book that has
something they want- in my case a powerful e-book about how
to stop chasing people and start ATTRACTING them into their
business. This is information network marketers crave. So
they go to my capture page, enter their info, and about 5%
buy the book. So for every thousand leads I sell five books
at $37, a total of $1850.
But the money isn't the best part, the free leads is what's
important. As a matter of fact, I actually don't plan on
getting rich selling shovels. My passion is for online
network marketing, and my goal is to build a team of
100,000 people. So the best part of the equation for me
isn't the money (although that's nice!), it's the fact that
I am generating extremely high quality, targeted leads of
people who are experienced network marketers, and now I
have a chance to get to know them and eventually show them
my business.
Rookies to online network marketing wonder why they should
use a Funded Proposal system to market their business. They
can't understand why they shouldn't just market their
business to people directly. The answer lies in the shovel
story. What I'm doing is called double dipping. I not only
sell shovels to the miners, but I also have a mine. I sell
them a book that teaches them something they need: how to
attract people into their network marketing business. But I
know that many of them have a lousy mine. So then I get a
chance to say, "Hey, I sold you a great shovel, but are you
digging in a profitable mine?" If the answer is no, I can
show them my business.
So the funded proposal is powerful for a variety of reasons:
1. It is a source of extra cash flow.
2. It gets me qualified leads of people in my niche.
(Online Network Marketing)
3. It builds my credibility with people. They perceive me
as an expert.
4. It allows me to market in places where others aren't
successful. For example, social networking sites like
Direct Matches are crammed with people marketing their
opportunity to each other, with very little success,
because they're all pushing their own companies on each
other. But I market something they can ALL use, no matter
what business they are in.
5. The funded proposal gets me the highest quality, real
time leads available. Let's face it, when you buy leads
from a broker you are buying low quality, used goods. But
when you generate your own real time lead that aren't
shared with anybody else, it's worth its weight in gold (no
pun intended!)
The bottom line is this: if you are in online network
marketing and you aren't using a funded proposal system,
you're working too hard!
----------------------------------------------------
Dave Sherwin is a Network Marketer who won the "Rookie of
the Year"award in a large international network marketing
company in 2006. He is the co-author of "Lighthouse
Marketing", The Art And Science Of Attracting People Into
your Network Marketing Organization. Learn the Lighthouse
Marketing secrets at:
http://escapethematrix.net/?gold
No comments:
Post a Comment