SEO Has Always Been a Game at Beating "the Algorithm": I
remember working at a large SEO Agency for 5 years and
working feverishly to get client's websites ranked in
Google. Over the course of those years we saw SEVERAL
"algorithm" changes on Google's end that really shook up
the rankings on our client's sites. When you think about it
- when Google makes a change and websites suddenly lose
their positioning, that could literally be tagged as
"sudden death" to most businesses. That's just one reason
I'm a huge supporter of PPC Advertising.
Why Does Google Change Things Up Anyway?: Always remember
this - Google is all about user experience. When people log
on to Google.com and start in with their keyword searches,
Google wants to provide that user with the best results -
both organic and paid search so the user will come back
again and again. So when a website owner finds a way to get
ranked above his competition (other than longevity, good
coding in the source code, a lot of relevant content and
legitimate links) then it literally becomes Google's job to
play internet police and penalize that site. Think of if
this way ... whenever Google changes things up it's almost
always in efforts to kick out the spammers. Remember the
days of keyword stuffing meta tags or putting hidden text
in the body of a webpage that was a massive repetition of a
handful of keywords? Aren't you glad that those "POS" sites
are gone? I am!
The Latest Craze in SEO - Buying Links: While effective (at
least it is now) Google is getting ready to shake things up
again. If you've employed a service to blast a bunch of
text links out to their paid bloggers, you may want to
rethink that strategy. According to Google's Webmaster -
the day is rapidly approaching when those links won't do
you much good. Also check out the first thing Google
Webmaster says to do when your site is launched and you're
ready to show it to the world. They say (and I quote) " ...
have other RELEVANT sites link to yours." The reason these
blog links are getting so much scrutiny from Google is
because most blogs being used for links aren't relevant to
the site they're linking to. Yes, these bloggers are
instructed to write a few paragraphs of "relevant" content
around these text links, but that hardly classifies the
entire blog as "relevant". (Just another spam method if you
ask me).
In Summary: If you're really relying on this latest method
of optimizing your site (which it really isn't optimizing
your site at all), I should say relying on buying text
links in blogs for better rankings, you may want to
reconsider your strategy as those dollars may go bye bye
before long. Solid PPC Management will always provide ROI
to help continue your company's growth! Don't worry ... PPC
Ads are not considered "paid links". They are - and always
will be - paid advertisements that don't carry link value
for SEO. While your site won't be banned from Google for
buying text links, your rankings could suddenly plummet
when Google discovers your links are bought.
----------------------------------------------------
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Click Management Company specializing in Google Adwords,
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Contact PPCE.net today at 888.451.6063 or email us
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