Some webmasters try to use articles from free content
directories to get visitors to their site and make some
money. This is mostly important for those who have just
begun working as an affiliate for several companies and do
not yet have any funding, yet need to build small niche
websites to visitors to their site so that they can begin
making revenue.
Although this can sometimes be the only option for those
who are running on a non-existent budget, it is not a way
that will effectively build your website or revenue. There
are a few potential reasons why this may be detrimental to
your business building efforts.
Problem #1 - Search Engines
Search engines will only look down upon your site if it has
the exact same duplicated content than other sites. The
more sites that share your content, the less it will help
you achieve good search engine rankings.
Good search engine rankings are essential in getting
visitors to your sit so that they have a chance to click on
your affiliate links. If you cannot even get visitors, then
will never make an revenue. Working on the search engine
optimization of your site so that you will eventually be
high enough in the results to get customers, should be
priority one.
Problem #2 - Getting visitors to click
Although getting your site high on search engine result
pages and acquiring site visitors is hard work,
unfortunately this is only half of the battle. You must
also be able to convince those visitors to click on your
affiliate links. If your visitors see the same content they
have seen on a multitude of other sites, they will be least
likely to click on your links. This is because most people
want to buy things that are recommended by people that they
trust or whom they feel like are an expert on the subject.
If your content is just duplicated from other sites, you
will be exposed as someone who does not really know what
they are talking about and therefore will not look heavily
on your product recommendations. This will reduce the
number of website visitors who will be willing to click
through.
Problem #3 - Author Bylines
Most free content is only given to you if you agree to
place the authors byline under the article (you can get
into trouble if you try to use it without following the
stipulated rules). This poses a problem because most author
bylines include links. When a reader gets done reading a
really intriguing article, there is a strong possibility
that they will click on the author's byline link rather
than your affiliate links. This is the entire reason why
these authors offer free content to begin with, so that
they may get their name and links out there to the public.
Using this type of content may mean shooting yourself in
the foot and losing possible profitable website visitors.
Once you put these three problems together, you are looking
at a serious decline in revenue simply because you used
free website content from article directories. Although it
may be the only option for some, if you have the funds to
buy your own original content, then you should go this
route.
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