When you own and operate an online business, your number
one concern is most likely how to get more visitors to your
money making website so that they can see the products and
services you offer, and hopefully make a purchase.
When you think of visitors you might think of customers
walking into a store, and in order for them to find your
store, you have to have some advertisements running so
people know you exist, what you offer, where you are, and
how to get to you.
Internet businesses are really no different, except that
the way you reach an online market may be a little
different from the offline markets. You can post ads
around the net, and you can put up squeeze pages to get web
surfers to sign up for your newsletter.
But what you really need to think about and focus a lot of
your energy on when building an online business is building
links so that customers can find you. Not just any links,
but good quality links.
You've probably already heard many times over that the best
way to get good quality links fast is by writing and
distributing quality articles, and blogging as much as
possible.
Just note that when you write articles and blog posts, it's
not just about coming up with enough words - you need to
use keywords that are being searched by your potential
visitors in the search engines.
This is where search engine optimization, or SEO, comes in.
You need to get your articles and blog posts optimized for
the search engines. This means researching keywords with a
good keyword research tool, using the ones that will bring
you traffic, and placing them wisely within your article
and blog posts.
What I mean by that is that your chosen keywords and
keyword phrases should be in the title of your article or
blog post. When you do this, you will get noticed much
faster by the search engine spiders and your post will show
up when you do a Google search.
Scatter those same keywords throughout your post, being
careful not to overdo it. One keyword per paragraph is
plenty.
Another technique of linking using your articles and blog
posts is by using hypertext links within your actual
articles and posts. Hypertext links get more attention
from the search engines than just regular text, as well as
using bold letters or italics.
Also, when you use links within your text, and use the
keywords you have carefully chosen, then deep link back to
another page in your site, rather than always just your
main page or main blog page, then you will find yourself
with more traffic.
This is because you are pointing to more pages within your
site as a whole, and leading your customers to other
related, and helpful links that are on the same subject
they are reading about and interested in.
Another way to gather links pointing back to your site is
by surfing the web for sites related to your content. You
can also buy software that helps you do this search, or
just search Google for the high PR sites you want to link
to that have good content like you also have.
Reciprocal linking can be done with these sites, providing
a link to each other's site. While reciprocal links can be
effective, they can also be detrimental to your site's
ranking. It's not so important these days to worry about
linking for page rank though. Concentrate more on getting
quality links from quality sites that have quality content.
As you can see, the focus here is really on quality. If
you offer quality, you will get quality people linking to
you naturally.
There are other good ways to link that you can explore, but
if you know these top methods of linking and how to go
about it properly, then your links will get out there, get
seen, and get clicked on.
Remember that linking is all about content and keywords and
if you know this, and apply what you know consistently,
then you will do great with your linking strategy. Don't
think you can do just a little bit and then stop. It is an
ongoing process that requires your love and attention.
----------------------------------------------------
Liane Bate owns a Plug-in Profit Site web business, and is
author of 110+ articles related to online business and
internet marketing.
Visit: http://www.HonestMoneyMaking.com ,
http://www.HonestMoneyMaking.com/pips.html
No comments:
Post a Comment