How great would it be to make your website #1 on Google?
Trust me, it's an amazing feeling that words really can't
describe. I can help you experience that feeling, if you
have about 15 minutes.
As a search engine optimization (SEO) specialist, I've had
the privilege of helping hundreds get to where they need to
be on the world's best search engines. Now I'd like to help
you do the same by sharing the simple three-step process
that I personally use to get my client's site on top of
Google, Yahoo and tons of others. It's very simple to
duplicate the process and results usually show sooner than
most people expect. Anyway, here goes...
Step 1: How to Find the Best Keywords
Google gets more searches than any other search engine so
let's peek into their database, shall we? Check out
https://adwords.google.com/select/KeywordToolExternal and
type in any keyword or phrase you can think of that you
believe your target audience is looking for. Not only will
it give you tons of data on that and related keywords, it
will also provide "Additional Keywords to Consider", which
is a section at the bottom of the page.
Here's a tip worth knowing; Try to use specific keyword
phrases whenever possible. Let's say you have a web-page
that deals with floral delivery. Instead of "flowers",
which has 233,000,000 competing pages on Google, try "send
flowers", which has 1/10th the number of competing pages.
Better still, think like people speak (I.E./ I'm sending
flowers to my mom.) As it turns out, a lot more people are
searching for "sending flowers" than are searching "send
flowers" and - here's the best part - "sending flowers" has
less than 1% of the competing web-pages as the search term
we started with, "flowers". Now that's impressive! You have
an advantage over about 99.5% of your competitors with just
that single tip. Ready for more?
Step 2: How to Get Killer a Domain Name the Search Engines
LOVE
If you already have a domain name with a hosted website,
you can skip this part. However it's worth a look if you
don't mind spending a few extra bucks and doubling your
search engine real estate.
Most search engines will give you major bonus points if you
have your main keyword or keyword phrase in your domain
name. It's even better if words in the phrase are each
separated by a dash (-). Let's try to find a good one for
our main keyword phrase "sending flowers."
If you go to http://www.DomainsBot.com and type in your
keywords, you'll get plenty of choices. I'll cut to the
chase and select "sending-flowers.biz." A ".com" would have
been better, but ".biz" is fine.
By the way, Google and a few other big search engines also
consider when your domain name expires. The longer your
domain name is "guaranteed" the better. I have found that a
five year registration term, or longer, works great.
And don't forget - If you setup this site and it ranks
well, but you want your company's name as the domain, you
can always just redirect that domain name and point it to
this site. That way, when people type in your business
domain name it will go to the right place. It's like
getting two for one, which is always nice.
Step 3: How to Pick the Host with the Most
Where you host your Web site can make a huge difference.
Choose your web hosting company very carefully. Here are
some tips:
3.1. Avoid free hosting. Most search engines don't think
that serious sites (i.e. those worth top ranking) would be
hosted on freebies.
3.2. Consider getting a private static IP address. Your
hosting company should provide you with this number and you
should be able to contact your site directly with it. Some
of the major search engines don't like ever-changing
(dynamic) IP addresses because of problems they've had in
the past.
3.3. Steer clear of companies that host banned Web sites,
such as those owned by spammers. Search engines might
penalize or even ban your web for being associated with
such sites. Try to find a hosting company with a "family
friendly" policy, like Godaddy.com.
Step 4: How to Get Great Links and Monitor Your Site
Having quality inbound links can account for more than 75%
of you search engine optimization success. Getting these
links is the crucial step that will get you over the top.
Next you need to monitor your progress and your site's
status (how search engine really see it). This will tell
you not just where you are - but where you are likely to
be. In the old days, we used to do all link work and
monitoring by hand - and it took a long time (I averaged
about 16 hours per week - per site!) My advice to you is to
find a good SEO tool and let it do the work for you. If you
get the right product, it's the best money you'll ever
spend.
I promised I'd show you how I have attained so many #1
placements on Google, Yahoo and more, so here are the two
best products I've used, with my Top Pick on top:
#1 Pick: SEO Elite http://www.SeoEliteWeb.com (free trial
offered) Cost = $167 (lifetime free upgrades and no annual
fees) Results: 121 top 5 rankings on Google in three weeks
- Mostly 1's and 2's. Top Features: Finds best link
partners; Automates link process; Provides 100% Site
Monitoring Comments: I bought it 2005 and have used every
upgrade - never spending another dime. I retired my other
three programs after using this for the first three months.
#2 Pick: WebPosition http://www.webposition.com (free trial
offered) Cost = $149 SE or $389 Pro (plus $99 per year in
subscription fees for either) Results: 44 top 5 rankings in
Google in eight weeks - Mostly 3's and 4's. Top Features:
100% Site Monitoring; Great reporting; Site Critic Please
Note: No automated linking capabilities. Comments: I
purchased the professional version and found it most useful
for reporting (but still did linking manually)
Step 5: How to get submitted to major search engines fast
and free
I use the Submit Express free submission service all the
time. It's great. They'll submit your site to 40 search
engines instantly, at no cost -
http://www.submitexpress.com/.
Now you're ready! Just follow the steps and you can do this
with no problem. I've been doing it for years and have
helped hundreds do the same. Good luck!
----------------------------------------------------
Former Information Technology manager for Harvard
University, Michael Small is the founder of free search
engine optimization site http://www.SEOpartner.com and
author of several well-known search engine optimization
books including the SEO Notebook -
http://www.theSeoNotebook.com
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