Google Adsense is a structured way to earn good money out
of what Google makes from its advertisers on Adwords. The
way it works is that advertisers pay top dollar to get
their ads listed on Google. Google gets paid on every click
that happens on the ad. By distributing the ads on your
website and mine, they stand to gain more exposure, regain
advertising funds quicker and also pay us good money!
Why you benefit?
The reason Adsense has become so popular is because it
allows websites like ours to earn good money from the
commissions Google receives from advertisers. By just
placing a couple of ads on the site, you can earn a good
commission percentage. However, there are certain drawbacks
that an Adsense program has.
What it can do for your site
One good thing about Adsense is its immediate ability to
boost your page ranking and popularity on search engines.
That way you tend to receive a lot of traffic to your
affiliate site. Also, people with affiliate programs on
their site can actually look at Adsense as an alternate way
of supplementing their income. Adsense lets you monitor
which ads are performing and earning you most income. They
do this by placing some Javascript code into your site
which monitors the performance. Most of the time the
traffic that comes to your site will most likely not find
what they are looking for, on your site alone. That's where
Adsense helps you. Even if customers don't find what
they're looking for on your site, they can still visit the
ads sponsored by Adsense and help provide you additional
income. It basically provides you an alternate path to earn
money online.
The context
In order to make your Adsense program most profitable as
part of your affiliate program, you need to ensure you have
contextual and relevant ads placed on your site. Else it
defeats the very purpose. You want customers to click on
these ads if they don't find something on your site. Hence
it needs to be closely related to your website theme and
your own products. Most contextual ads are characterized by
lots of clicks but poor conversion rates. So make sure to
test these ads out before placing them on your site. Pros
and cons Both affiliate marketing and Google's Adsense have
their own pitfalls and benefits. Here we explain the pros
and cons of each.
Google Adsense:
Pros:
- Good for informational sites which do not have associated
affiliate products to sell
- It allows you to create a content page without worrying
about updating the content
- Very scalable. Adsense sites are low maintenance which
make these good for the upkeep of multiple sites.
Cons:
- Not a good income generator when considering long term
opportunities. It's because mailing lists are best for
building customer relations. In Adsense you aren't asking
for a subscription, instead just asking customers to click
on ads.
- Search engine dependency. Adsense sites predominantly
depend on the search engines to divert traffic. Hence if by
chance an algorithm changes on a search engine, you risk
losing a lot of income and traffic in the process.
Affiliate marketing:
Pros:
- More long term in nature which allows you to build on
assets and customer relations
- Main focus is on creating and building email lists since
they are the backbone for all promotional efforts
- Allows you to focus on a niche segment you like. This is
unlike an Adsense program which tends to focus on only high
paying keywords.
Cons:
- Involves the use and skill over persuasive tactics in
order to coax customers to visit the site and buy products.
For novices, this can be a difficult aspect.
- Every site needs plenty of effort. You need to spend time
in creating product reviews, email list creation as well as
web content creation - which can take up considerable time.
Balance it out
Both Adsense as well as affiliate marketing have their own
advantages and disadvantages. Therefore, the best approach
would be to balance the two to maximize your income
potential online. You could have content on your site which
you are interested in, while combining it with Adsense
revenues.
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http://www.affelite.com Also read this free clickbank guide
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