Getting the word out about your product or service can be a
frustrating process. Spending a lot of money on advertising
that doesn't elicit a response can be very disheartening to
the beginning internet marketer.
That is why one should always check four major points when
building any advertising campaign.
1 - Starting with your ad copy you should rework it until
all the points you are trying to make are clearly
explained. Get others to review it for possible problems
you may not see. The ad is what represents you and so must
be very persuasive.
If you are not sure you could write effectively enough then
hire a copywriter to create it for you. Of all the elements
of your campaign this one would be the one most likely to
require investing in to get right.
2 - After you have written and tweaked your ad till it is
ready to grab any potential customer, you need to determine
where you are going to place the ad. You have to target the
subject of your ad to the places where people interested in
that subject are going to be looking.
The more focused your target audience is on the type of
product or service you are offering the greater the
response rate. While a general interest item might appeal
to everyone, placing such an ad in a business newsletter
would defeat the purpose as the readers would be in
business mode while reading it. Popular advertising venues
do not always mean the greatest results.
3 - The timing of your ad is also very important. Setting
it up to run on the weekend has been shown to gain fewer
responses because so many people are in recreation mode
then and less likely to buy. The only real exception to
this rule is in the retail sector at mortar and brick
stores where weekend sales flourish.
Summertime is also a slower period for advertising as so
many people have vacations or family concerns to fill their
time. However, if a local or national event comes up that
relates to your product, jump on it as fast as you can.
4 - Finally you have to remember to keep running your ads
frequently. Repetition is the way to having your name or
product remembered. Studies have shown that people don't
always even notice and respond to any given advertisement
until they have seen it between seven and twelve times.
Just like the major product companies like automobiles,
carbonated drinks and fast food restaurants you have to
keep your name in front of the people. It doesn't matter
that you are a world famous product, if your name and
advertising doesn't keep reminding people to purchase then
sales will fall!
Do not worry that you don't have the budget of a large
corporation to advertise with. There are many ways to get
exposure on the web without breaking you up.
Traffic exchanges are one good free to low cost form of
advertising. Trading ads with other webmasters can increase
your potential customer base and can set the stage for
joint venture advertising projects as well.
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Gunjan Tiwari is making part-time healthy living online!
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