Thursday, October 18, 2007

Build Your Business With Funded Proposals

Build Your Business With Funded Proposals
Let's face it, lead generation for your business can be an
expensive proposition. At 5-8 dollars per lead, you will
quickly be out of business without a strategy to reduce or
eliminate that cost. Without a strategy to eliminate that
cost, duplication will go out the window because very few
people have that kind of money to invest long term in their
business.

The Funded Proposal is a simple concept that, if used
properly can add a continuous stream of qualified prospects
to your marketing funnel for pennies on the dollar.

As an example my first funded proposal yielded 100 leads
and $ 457 dollars. My cost was $178 dollars. In other
words when it was all said and done, I had 100 business
leads and over 200 dollars profit.

Okay, so what is a funded proposal? If you were to
generate leads for your business by advertising alone, you
would have the expense of advertising and the only way to
recoup that expense would be through recruiting for your
business and or selling your product. There can be a
considerable lag time between the money you spend for your
advertising and the income you generate by recruiting and
selling your product.

A funded proposal will eliminate that lag time by providing
a product to sell to your target market so that while you
create the lead, you also create the income in real time to
pay for that lead.

Keys to running a successful funded proposal:

1) You must have a product to sell
2) Your product must add value to your prospect
3) Your product must be easy to deliver to your prospect
4) You must have a system to run your proposal
5) Your product should already be tested in the market
place so that you can plan your advertising campaign.
6) Your product must truly be your own. In other words,
many products available for use in a funded proposal have
affiliate or marketing links embedded in them by the
creator of the product. What this means is that your
prospect becomes their prospect. Not good.

The funded proposal also provides two key benefits to your
lead generation efforts:

1) It helps you sort and sift your lead. Many people fill
out forms on the internet and the majority will never take
action. A completed form simply demonstrates a level of
interest on the part of your prospect, but there is no way
to quantify or qualify that level of interest. A funded
proposal allows you to do that. A person who purchases
your product through your funded proposal has demonstrated
that they are willing to invest in themselves to support
their interest. That upgrades your prospect from curious
to serious and should guide your follow up method.

2) It takes the pressure off of you when you follow up with
your lead. Your follow up call is truly a courtesy call.
The lead cost you nothing so you can really follow up in a
relaxed and easy way without pressure to make the sale.

The funded proposal is a key simple, duplicable way to take
the long term financial bite out of lead generation,
qualify your prospects, and increase retention in your
organization


----------------------------------------------------
Starting with zero internet know-how, Ouida Vincent has
been generating leads for her primary network marketing
business from the comfort of her home for over 5 years.
Yes, she works with her warm market, but her business does
not depend on her warm market. To learn more strategies
and techniques, go to
http://www.passiveincomesecretsonline.com/PNINWM/PNINWM1.htm
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