One of the more prevalant features of human behavior is the
desire to gain useful items for free. Utilizing this
function of human behavior can build you a large opt-in
contact list and new customers for other "for sale' items
in your business. List building by offering a free lesson
course or free report on the topic of your specific niche
can be utilized to gain e-mail addresses for your business.
There is a way to take this basic concept and expand it to
much greater levels.
While the giveaway event can be performed on a solo basis,
it has been found that using this concept in a joint
venture program can bring even greater benefit to all
involved. Partnering with several marketers with similar
interests will in the first instance give your potential
customers a much wider and more intriguing selection of
products or services to choose from for their own use. With
the joint efforts of several marketers promoting the
giveaway event there is a wider base of advertising to
spread the word around. And, if the event does not do well,
there is less individual loss of time and effort.
But when the event is successful, the rewards are numerous.
There can be a massive increase in your opt-in mailing
lists. With many more people you are legally allowed to
contact about your subsequent offers, there is a greater
potential for increasing your sales in the future. By
working with several equally established marketers this
way, it gives you all the appearance of being "in the know"
and gives a greater perceived value for the information or
product you offer.
The free giveaway event can be an excellent time to place a
one-time offer before your customer as soon as he has
entered his e-mail address to get the free offer. The
admonition that there is only a limited time in which to
gain another product at a discounted price along with the
free offer will make a person more inclined to add to their
purchase. Make sure that it is clearly marked that they do
not have to purchase the extra item but can say farewell to
the one-time offer and go on to get the free one.
For a sense of business integrity, it is suggested that you
select a few of your products to only offer as a one-time
opportunity. If they subsequently see you offering the same
thing again later in your e-mail campaign to them, they may
wonder about what else may have been misleading and cancel
their subscription to your list.
While you would not want to give your primary product away,
you will want to investigate the availability of other
similar quality products. Make sure of the type of rights
that go with a product you want to give away and that you
are allowed to pass it along without remuneration. There
are quality sites that offer just this type of product to
the online entrepreneur to get his business going. In list
building this way you can find that it is better to give.
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