I have people in my organization who have built a group of
hundreds of people in their online network marketing group
in 6 months, and others that only recruited a dozen or so
people in six months. And I think I finally figured out why.
I think the "secret" can be summed up in one word:
momentum. And momentum doesn't seem to be created by
massive effort, "big breaks", or charismatic, flamboyant
personalities. As a matter of fact, from my own experience
I can't find many common denominators between the leaders I
know in the field of online network marketing. There are
men and women, old and young, people from blue collar
backgrounds as well as white collar professionals.
So how do you create momentum? Here are six keys that I
have identified in people that I personally work with, in
and out of my organization:
1. They have a vision of what they want and a plan to get
there. Their "why" is strong. They usually have very
specific reasons that they are building their business, and
they are serious about achieving their goals. They have a
business plan, and act from that plan, which includes their
goals, strategies, and marketing methods.
2. They treat their business like a business, not a hobby.
They are willing to invest in their business. These are the
people that don't complain about the cost of marketing.
They may not have large budgets, but they are willing to
invest $200-$300 a month or more to achieve their dreams.
3. They are consistent. They work their business every
single day, at least 5 days a week or more, where those
that are unsuccessful work their business once or twice a
week, if that. In Jim Collins amazing book, "Good to
Great", he compares building momentum to getting a huge
flywheel spinning. The first push doesn't do much, or the
second or third, or even the hundredth. But over time, if
you are consistent and never leave the task, you get it
spinning so fast that even if you grabbed hold of it with
all your might you couldn't stop it. Building an online
network marketing business is just like that, you have to
give it consistent effort over a reasonable period of time,
usually at least six months.
4. They take 100% ownership of their business. They aren't
waiting on anybody else to do anything for them, they just
dig in and get to work. You will never hear these people
say, "I could be successful if I had a good sponsor". These
people are going to get it done even if they have the worst
sponsor in the world.
5. They are students of the business, constantly learning
and studying. They spend time not only in personal
development, but they are students of business and of
marketing. They also invest a fair amount of time in trial
and error, and discovering what doesn't work to find out
what does. They're not afraid to fail if they learned a
lesson in the process.
6. They are passionate about the products. It's rare to see
somebody create a great online network marketing business
if they aren't really passionate about what they're
selling. These people are not only fans of the products,
they are usually on the "big" autoship and are proud to
talk to anybody about the products they represent.
I believe anybody can activate their membership with a
company they feel good about, and simply apply these six
principles for six months and have success. It's not that
hard, it's just that most people don't understand the power
of consistent effort, with the right attitude, for a
reasonable period of time. So if you want success in the
online network marketing world, just apply these six
fundamentals to your business and get ready for the bonus
checks to roll in!
----------------------------------------------------
Dave Sherwin is a Network Marketer who won the "Rookie of
the Year"award in a large international network marketing
company in 2006. He is the co-author of "Lighthouse
Marketing", The Art And Science Of Attracting People Into
your Network Marketing Organization. Learn the Lighthouse
Marketing secrets at:
http://www.trker.com/go/15596/momentum
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