Say the words web site search engine optimization and many
of us will reach for the extra strength Tylenol. The
mountain of information you seemingly have to digest in
order to improve search engine ranking can be daunting.
So why do people study web site search engine optimization
like it is the finals of a college exam? Because the
overwhelming majority of their (and your) site traffic will
come from search engines. Optimizing your web pages the
correct way can increase the ranking of your website and
bring you more targeted traffic from people who are willing
to buy your product, sign up for your opt in email list or
take some other action. It also has the added bonus of
increasing your link popularity since many other webmasters
will be very anxious to exchange links with a high ranking
site.
But do you really have to take a postgraduate course to
learn search engine optimization seo ? Not necessarily.
There are some basic tweaks that you can make right now to
your web pages that have the potential to increase your
search engine rank.
1. Web Site Content
If you want to know how to take some of the complexity out
of web site search engine optimization this is it. I am
sure you have seen many a site with dazzling graphics and
awesome multimedia slideshows. None of that means anything,
without good unique web site content. Have at least a
minimum of 300 words per page. Also make sure your text is
in HTML which stands for Hypertext Markup Language. Don't
let this throw you. HTML is the way search engines read
your webpages. If you want to learn html, I recommend the
website of Dave Kristula at davesite.com . The main thing
to focus on is writing quality useful web site content that
will please your visitors as well as the search engines.
2. Keyword Search Terms
This is the reason eighty percent of your site traffic
comes from search engines. If the internet is the
information superhighway then keyword search terms are the
guide posts. Choosing the right ones can be a science all
its own. Use the free overture keyword (keyword) research
tool to find terms relevant to your site content that
people are looking for. Higher search results mean more
competition. There is plenty of profit to be made in
utilizing keywords that get anywhere from 500 to 5000
searches per month. You should then compile a list and use
these keywords on every page of your website including the
title.
However do not go overboard. Keyword stuffing is a red flag
to the search engines. It reminds them too much of the many
automatic website builders that scrape content from other
sites and create web pages overloaded with keywords and
little else. Keep focused on providing useful information
and use the keyword search terms where relevant.
3. Meta Tag Optimization
Five years ago, I would have told you meta tag optimization
was essential to your webpage. Nowadays search engines rank
the importance of meta tags very low. Some do not consider
them at all. So why use them? Because even if they a make
up a small part of a search engine's ranking formula, that
is an extra advantage for you.
Meta tags are usually located at the top of a website. Just
open your webpage in a browser window, click view on your
menu bar and then select source. This is the HTML version
of the webpage. You can also do this with FrontPage,
Dreamweaver or any other web site building software. Find
where it says meta name= keywords content and place your
keywords between the empty quotations. Do the same with
meta name = description and place a brief site description
between the quotations. Meta tag optimization may have lost
much of its importance but every little bit helps.
A good search engine ranking is important for any online
business. While there is a lot to learn concerning website
search engine optimization, just start with the simple
steps we mentioned above. Keep in mind that if you give any
web site search engine precisely what they want, they in
turn will reward you with more site traffic and customers
ready to take a look at your offer.
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Daryl Campbell invites you to get more free tips, video,
step by step coaching and up to the minute information to
grow your successful online business at Internet Marketing
Guide
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