When we refer to a niche in marketing, we refer to a
product or service that occupies a specific area of need or
demand for either an as yet unmet (very rare), or
underfulfilled (more common) customer need. To be able to
fulfill this need, and to attract a good solid market, the
choice of niche product should ideally relate to or
complement your website.
OR SHOULD IT?
No, it's absolutely no good at all finding a product that
you think will sell and then create a website to promote
and sell it. FIND YOUR NICHE FIRST. That way you know you
will already have a marketplace that is actively searching
for what you have. Now that makes more sense doesn't it?
Think about it. Afew years ago I developed an interest in
amateur radio, (bear with me, this is relevant), so what
did I do? Well first of all I went out and bought every
magazine I could find relating to amateur radio. In those
magazines were advertisements for plans, components, radio
clubs, allsorts in fact to do with amateur radio. Of course
I bought loads of stuff. I was keen, enthusiastic and I was
a dream to sell to in that niche. I had a need, and the
amateur radio niche fulfilled it.
That was in the days before internet marketing was even
thought of, but current technology makes it very easy for
us to exploit niches. There are literally thousands of
niches out there. You need a niche that is sufficiently
large to give you a ready supply of needy customers, but
not so large that there are hundreds of companies out there
already giving them what they want. Of course by
definition, that would no longer be a niche market.
Competition is beneficial, but only in small doses.
There are niches for almost anything you can think of,
collectors of watch straps, old dental equipment, and yes,
amateur radio. In internet marketing we can think of a
subject. Preferably, at first, something you yourself are
interested in, and have some knowledge of, lets say
belt-buckles. You go to www.freekeywords.com and use the
free online keyword tool to enter belt-buckles. OK I'll
save you the time. I just did that and find that just over
2500 searches were made yesterday for that term, this is
broken down furthur into sub categories such as confederate
belt buckles. Anyway 2500 searches is about right, you
don't want more than about 4000 daily and not really less
than 1000, These are people who are actively searching for
either information or the actual item.
It can't be too hard to do a bit of research and put
together an e-book all about collecting belt buckles, or a
series of articles that could be sold as a newsletter. Or
even if you wish find suppliers of belt buckles and sell
the actual thing itself. Not too large and heavy to post
and thousands of different ones. Then you put your site
together and promote that (the subject of another article)
and wait for your niche market to come to you.
Your customers are out there, and actively looking for what
you can supply them with. Now isn't that a better way to do
things. Do you need niche marketing? You betcha!
----------------------------------------------------
Chris Haycock is an information publisher, specialising in
helping others set up and run their own profitable internet
business. For more information on the above, and to get an
absolutely no cost two hour business video, why not go now
to http://www.easyebizz.com
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