Boosting Your Site's Google Rating With Social Bookmarking
Sites
Google's PR rating - the page rank of your site - is one of
the factors that Google uses for ranking most relevant
items when it pulls up a search engine. Higher PR ratings
are considered more relevant, and getting the highest PR
for your site is one of the keys to doing traffic building.
Google generates its PR numbers by an arcane process that
they don't reveal, and they tweak the algorithms all the
time, to avoid spamdexing and link farming. Three elements
that go into the page ranking are keyword validity, the
number of links that tie back to your page, and the PR
rating of those back links.
We're going to discuss how all three of those can be made
to work for you, in the context of social networking sites.
First of all, we're going to look at keyword validity.
Because the presumption is that social indexing sites are
rated by and voted on by real human beings, Google's PR
system trusts social networking sites to give keyword
validation. This is in comparison to assorted search engine
optimization plans that result in pages of near utter
gibberish, designed to be read and indexed by web spiders,
not human beings. Remember, it doesn't do you any good to
get on Google's first search page results if doing so means
that the person reads two sentences and hits their back
button! We realize that's a heretical position among
internet marketers, but it's the absolute truth.
The second component of PR is how many links feed back to
your site; this gets a little dicey, because there are
techniques to build huge arrays of meaningless back links
to sites called spamdexing (an attempt to artificially
boost your site's rankings by using short term links on
places like Digg to put lots of links back to your site)
and link farming (where you join a network that
automatically adds a link back to your site on everyone
else's). These are pretty easy to filter out, so these
techniques (like badly over-SEO'd text) tend to only be
used by cut rate marketers who havn't kept their search
engine knowledge up to date.
The real trick is to get links back to your site from high
PR sites themselves. Since Google tends to give high PR
ratings to pages on sites like Netscape.com, Digg, and
del.icio.us, and they tend to have community voting, a good
article with a link back to your site can generate a few
hours at a high PR rating back link…or, for topics that
don't get a lot of churn in their discussion, you can get a
whole day or so. The reason this is important is that those
front pages of social networking sites have PR numbers of 8
or 9, and that, applied consistently, will give your site a
PR of 4 or 5 right out the gate. Even their archives have
high PR numbers, in the realm of 5 to 7 - and the links can
persist in the archives for months.
This all ties back to getting multiple links and link
relevance through keywords. If you've got good content
linked to on those sites, the users get to vote if it's
relevant. The more positive votes you get, the longer you
stay on that front page "news service" page, and the longer
you take to drift out of the archives. Furthermore, the
longer you stay there, the likelier it is that outside
people will both follow the links to your site, and will
link to your site of their own volition…but this gets back
to the mantra that content is king.
It doesn't matter how optimized your site it, it has to
give people a good reason to come back. It's got to build a
sense of community and trust, and it's got to give the
readers valuable information. This is why we advocate
things like a multi-part tutorial with the parts linked in
on these sites every second day or so), and giving your
readers blog posts and things like that to comment on. You
don't have to give away the whole farm, but you do have to
make sure that you give enough out that the people who vote
on these social networking sites don't decide you're a
spider-bait website and vote you into oblivion. You also
need to make sure that your site's presence on these pages
doesn't come off as being too overly commercial. It's far
better to have someone link to your site and say "Woah,
this is cool…"
Indeed, cultivating the "woah, this is cool!" referral is
the height of internet marketing….and depending on where it
happens (such as slashdot.org) it may shut your site down
as you burn two months of bandwidth in six hours. So be
aware of what can happen if this really takes off.
----------------------------------------------------
Gary Fritts has been a full time internet business owner
and online marketing trainer for 10 years and is the Senior
Trainer at the Wealth Magnet System.
http://aWealthMagnetSystem.com
see also:
http://GoCashWeb.com
and
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