Peel Away Ads

Peel Away Ads
Peel ads peel away the difficulty of catching a customer's
attention.

On the internet the biggest battle for advertisers is
catching a customer's attention and then holding it long
enough for them to actually absorb the message of the
advert and do something.

There are many reasons for this: Too many adverts, too
little time, too many other distractions and, of course,
the ability of those on the receiving end of advertising's
entreaties to just click away on to another page.

Losing clicks--Such is the drive to attract advertising
interest that on the net, as advertising budgets, grow, the
challenge to create compelling advertising campaigns grows
with them. The old means of flash banners or even old,
tired static banners have failed to produce results and the
more innovative means of producing videos and sustained
multi-channel campaigns are both untried in terms of
results and expensive to implement.

That left those wanting to advertise with very few options
indeed. The net is clearly too good a medium to ignore but
too inconsistent and difficult to get right. Until now,
that is.

Peel away's unique appeal Peel ads are new, innovative and
combine some characteristics that make them difficult to
resist and stack the odds for them succeeding. Let's take
things from the beginning: Peel ads employ one of the
oldest tricks in the advertising book, human curiosity.

With the web's added interactivity peeking people's
interest and getting them to actually click on an advert
has relied on net adverts projecting either a very
strident, insistent message or utilising the kind of
obtrusive advertising that gives net visitors little choice
but to click on an ad just to get away from it.

Neither of these approaches has worked very well which is
where Peel ad's uniqueness has become one of its main
strengths and the key to its success. By utilising
innovative, Web 2.0 technology to create a 'peeled corner'
effect on a website, Peel ads give a peek at what's hidden
beneath without giving away the message.

The effect is captivating. Website visitors again and again
find that their attention is magnetically drawn to
whatever 'peeled corner' they see on a web page and itch to
find what's underneath.

Visitors want to click--Because they have 'uncovered' the
advert of their own accord by peeling back the web page,
visitors to websites which employ Peel ad advertising
become part of the website's ad employment formula and are
then, as a result, much more likely to click on an ad.

The statistics bear this out. Comcast, a net watch company,
released figures in 2006 that indicated that interactive
advertising in which the web site visitor was 'drawn in'
and required to take some action in order for the
advertising to become effective, as opposed to being a
passive receiver of some message, were more likely to
succeed with as many as six out of every ten visitors.

The high percentage of visitors responding to Peel ads
shows that the technology has huge potential and is, still
in its infancy.

Easy to use--Despite the high degree of interactivity that
a Peel ad imparts to a website the code required to make it
happen is easy to use and lightweight enough not to affect
web page loading times.

This is totally different to other online advertising
methods that employ such web-heavy formats like Flash and
interactive banners with a lot of animation. The Peel ad
code can be seamlessly added to any website, it comes with
a back-end interface that allows the webmaster to determine
exactly how they use it and where it appears and has the
added advantage that its use actually ads to the overall
look of a website.

Makes websites interesting--Indeed, the fact that Peel ads
present a thoroughly modern Web 2.0 feel actually helps
revamp a web site's look and feel, making it seem very
contemporary and with an added level of interactivity even
if nothing else has been added to it.

This makes the very fact of using a means to earn extra
money from a website one of the methods used to re-vamp it
and freshen it up, which, in terms of web advertising, is a
totally unique characteristic.

With such advantages to offer in terms of making a success
out of an online advertising campaign webmasters really
need only ask themselves if they have not yet employed peel
ads on their site, what are they waiting for?

----------------------------------------------------
A powerful, yet light weight script is added to your site
and creates a slightly peeled page effect in a corner of
your website, we call it: page peel ads. Behind it, you
place the peel away script and link of your ad. Customers
coming to your online page see the peeled page effect and
acting on natural curiosity, see it in action:
http://www.apeelingad.com/