To many marketers in the "Internet Marketing" niche,
setting up a joint venture (a JV) has become synonymous
with recruiting "super affiliates" to promote a product
launch. While only one of many possible types of joint
ventures, that is the type of JV that this article focuses
on.
This article addresses facts that you need to understand in
order to become a Master of "The Art Of The JV."
This article is specifically addressed to the individuals
seeking to persuade super affiliates to JV with them.
Mastering "The Art Of The JV" actually isn't that
difficult. It's something that many seasoned veterans
within "The Internet Marketing Inner Circle" have done. It
only requires acknowledging and adopting the proper
mindset...which leads to naturally taking certain actions.
As a seasoned joint venture broker, and lifetime member of
The Internet Marketing Inner Circle, please allow me to
share with you just seven concept that once fully
integrated into your thinking, and modus-operandi, WILL
make you a MASTER of The Art Of The Joint Venture.
The 7 Concepts are:
1) Joint venturing is not just asking someone to promote
your product. In the Internet Marketing niche in
particular, lots of novice marketers equate joint venturing
with recruiting super affiliates. Most super affiliate
have countless products that they can promote (their own
products and the products of partners). To such people, a
joint venture often means a long-term multi-faceted
arrangement.
2) Joint venturing is not just about the money! Many super
affiliates are frequently offered 60-100% commission. Some
are even surprisingly offered greater than 100% commission,
so money is usually NOT their main motivator.
In case you're wondering how anyone could afford to pay
greater than 100% commission, think backend!
3) Successful joint venturing does often hinge upon who you
know. Man is a social creature and we thrive upon
socializing, getting to know people, and becoming friends.
We like to work with those that we actually know and also
often make decisions based upon the recommendations of
those we know. Often, joint ventures are landed when you
are recommended by a friend of your "target" JV partner.
4) An irresistible joint venture proposal must answer the
"What' In It For Me?" question. Too many people approach
seeking joint ventures without really asking what the other
party wants most! Seek joint ventures by first attempting
to see the world through the other person's eyes, and
you'll get better results.
5) In seeking joint ventures in many niches, you are facing
very stiff competition. Many novice product developers
seem to completely ignore the fact that they are only
one-of-MANY releasing similar products in the same
timeframe. Come to the table prepared to prove how your
product is superior, and why your joint venture proposal is
more desirable.
6) Being a part of the in crowd... "the inner circle," can
give you a definite advantage. Most of us have a circle of
trusted friends. We have people that we have grown to know,
like and trust, and that's who we prefer working with (all
things being equal). That DOES mean that you may need to
break into your desired joint venture partners' inner
circles.
7) The Law of Reciprocity is an inviolate law of human
interactions. It applies to every human culture that
anthropologists have ever studied. The law requires that
when someone does something nice for you, you're obligated
to do something nice for them in return. It requires that
when someone does you a favor, that you seek ways to
reciprocate. Learn to deliberately tap into that law by
doing nice things for others... particularly potential JV
partners. That's not diabolical - that's engineering a
"yes!"
These are just a few of the concepts that you really do
need a firm grasp of in order to be a Master Of The Joint
Venture. Master these concepts and landing more lucrative
joint ventures will require MUCH less effort. Study and
practice "The Art Of The JV" until much of it is habit,
and you will one day discover that you HAVE "Mastered" it.
----------------------------------------------------
Willie Crawford is a professional joint venture broker, and
the catalyst behind The Internet Marketing Inner Circle.
Join Willie and hundreds of seasoned joint venture masters
networking and making deals at:
http://TheInternetMarketingInnerCircle.com
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