With link building you are always looking to get the most
links for your efforts or even the linking efforts of
others. Multiplying the efforts of others is a great way to
get more with less work. At the same time mixing up your
anchor text in the right way can have a good effect, if
done correctly.
I always like to watch what others are doing in creating
links and indeed traffic to a site. Joel Comm has been
around online for quite a few years having set up a games
site before selling it to Yahoo!
His latest project in the next internet millionaire- A
reality online TV program, with a similarity to the
Apprentice - Hey if it works well on normal TV, why note
take it online in a niche area.
Not all that niche, just those who want to make money
online.
His superstar contest included using the contest itself to
create traffic- pretty smart. For example he firstly used
the contestants to put videos up on youtube and get the
friends to vote for each of them at the next internet
millionaire site.
Then, in exchange for a listing on the superstars page at
the site (which is no longer visible from the home page),
you needs to take a number of actions in which you gain
points.
To get listed on the site you needed to gain at least 50
points. Since the maximum points you could gain per action
was 10, you had to perform at least 5 actions to get
listed. How is that for a multiple linking/traffic strategy?
These actions included:
#1) "Digg" the video. – A vote for the site at the social
networking site Digg.com
#2) Rate the video at YouTube- The more good rating the
video gets, then the higher it gets up the rating, the more
stars then the more people see it and it ends up on the
home page of YouTube
#3) Embed the video somewhere in a site- Easiest option is
blog so also the site would mostly get a normal link to the
site as well. (I found a few like that)
#4) Link to them- A normal link to the site, which gets you
10 point. If you complete this task, you are qualified to
enter the Ipod giveaway contest- A nice incentive
#5) Tell your friends and family – He asks them to "pass on
the information" on.
#6) Become a MySpace friend. [5 points] – In which you ask
to become a friend of there Myspace site
#7) Visit the Squidoo page. [5 points] This is a very quick
task. Just go to the Squidoo page (called a "Squidoo lens")
and give us a 5 star rating.
#8) Stumble Upon Us. [5 points] Install the super cool
StumbleUpon toolbar. After you've installed it, need to go
to the website and while you're on the site, give it a
"thumbs up" on your StumbleUpon toolbar, and click the
"comment on this page" button to give it a good review.
#9) Submit a Press Release. [25 points] This is only for
people who have auditioned for the show. You can help them
and get free publicity for yourself at the same time by
submitting a press release to the media about your
involvement with our show!
If you look at the info above you will see he has aimed at
the Search engine traffic with normal links, the social
area using myspace and youtube as well as traditional
marketing using press releases.
This is sure to bring loads of traffic from all areas of
the net. If you were to apply any or all of the strategies
above, with a view to getting natural search engine traffic
(which most likely wasn't his major goal) then I would
suggest the following change: A focus on varied links text.
Here's what I mean –Its unnatural for ALL the links to your
site to have * exactly * the same text in the links. Its
unlikely to happen, at the same time you don't want to
confuse Google. You site is about one subject, so you want
to focus around that subject. Lets look a practical example.
A web site sells "Dog Clothes" online- you would want the
links to your site to be something like this
Dog clothes- majority of links Designer Dog clothes – some
of your links Small Dog clothes –the rest of your links.
You see that's very logical, also you will get some people
who will link to your site with your URL which is also to
be expected. You have kept the base keyword and then added
the next most likely keyword. Make sense doesn't it?
So when you are looking to build links to your site,
especially for the primary purpose of search engine
ranking, keep in mind the base keyword and any words that
can build off that base keyword.
At the same time, looking at what Joel Comm has done, what
reason can you provide for your visitors to work for you,
link to you, how much value can you provide for them to
link to your site.
----------------------------------------------------
Paul Easton is a Web site Link Marketing Expert, and the
owner of DigitalAwol.com, The Link Exchange Directory that
helps the small online business get traffic from links. You
can instantly get 20 High Quality Fre.e Links to your
website by visiting:
http://www.DigitalAwol.com/
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