Being in business for yourself means that you don't
necessarily have a lot of time to waste in creating plans
or developing your website. But the good news is that you
don't have to spend long hours creating a professional
website. All you need is one day, one webpage building
program, some background in webpage building, and a clear
vision for your company. After that, you can sit back and
watch your visitor totals climb.
Clean and Simple Does the Trick
The first thing you need to keep in mind is that you don't
need to include a lot of fancy details and programs in
order to create a nice website. In fact, if you look at
other professional websites (law firms, for example), you
will notice that they are actually quite simple. The main
page is a simple center article or introduction with a side
or top column menu that directs the visitor to other places
of the website. You might find some simple pictures on
this main page as well as a list of services and products.
But other than that, the main webpage is meant to inform
the reader of what is available, making them feel
comfortable with the content rather than creating a
confusing maze into the website.
Proofread, Proofread, Proofread
It can not be stressed enough that that you need to
proofread your website. Even if you have your content
written by someone else, you need to have it proofread by
yourself or by someone else. Even the smallest error will
be detected by a scrutinizing website visitor, making you
look like you didn't take the time to look over your
content. Make sure that you read every single line of text
on the site to be sure that everything makes sense and then
have someone else read it to see if it makes sense. Adjust
anything that isn't completely clear.
Stick with a Subtle Color Scheme
When you want to look professional, you want to stick with
muted colors that add to the website appeal, but do not
detract from the overall content. Of course, when you're
advertising clown services, bright colors will be in order.
However, in most cases, muted reds, mauves, and blues are
good choices. They don't overwhelm the site visitor and
they are calming, allowing your visitor to feel 'at home'
at your website. If you want to use multiple colors, be
sure to limit the use of colors to no more than three
coordinating colors. This will prevent your site from
looking too busy.
Use Professional Photographs instead of Graphics
If you want to use pictures on your website, it's typically
more professional to use photographs than to use graphics.
By using 'real' images, you will create a sense of a real
business with live people that will take care of the site
visitor. These pictures will also help to identify the
website instead of utilizing the same graphics that are
used on other websites. Black and white photographs can be
placed as a background to give the website some interesting
features, without being too overwhelming or distracting
from the text you want your visitor to read.
You will also want to make sure that you are using high
resolution photographs of your products. You want the
customer to be able to clearly see what they are
considering buying.
Creating a professional website should only take about
eight hours in the initial building period and then it's
just a matter of adding to the site. By keeping this crisp
and clean design, you will show your site visitors and
customers that you are serious about the work you do and
that they should take you seriously too.
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Scott Oliver offers free video coaching to help you build a
profitable home business FAST. Get an hour of "Website
Traffic Secrets" and "Minisite Creation Tactics" for FREE
-- immediate access here:
http://www.InstantWebsiteBusiness.com
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