Wednesday, August 15, 2007

Steal A Product And Create Immediate Cash Flow.

Did you know that the "original" Ginsu Knife was an
absolute failure of a product? It's true, when it first
came out into store shelves these knives had terrible
sales...

...except it wasn't called the Ginsu.

When the Ginsu first came into the market, it was
originally called the Eversharp.

And even though Eversharp had the exact same pipe cutting,
tomato slicing abilities as the Ginsu (it had the exact
same blade) the Eversharp failed to make any significant
sales...

...while the Ginsu catapulted itself to 20 million in
annual sales.

Now what happened here? How can two of the exact same
products have two very different results in sales?

Before getting into the field of marketing, I naively
thought that the superior product will always beat out an
inferior one in sales.

After all, it's only logical for us to think that a
superior product will dominate the market just because the
product is in fact "better" right?

Logical, indeed - but FAR from reality! (As indicated from
the success with Ginsu compared to the failure of Eversharp)

Here is the million dollar secret to Ginsu's mega success
in a nutshell...

THEY SIMPLY REPACKAGED THE EVERSHARP KNIVES AND MARKETED IT
IN A DIFFERENT ANGLE...THAT'S IT!

First, they renamed the knives to Ginsu (a fake Japanese
name) to give the audience a feel that they were purchasing
some exotic powerful "samurai" sword from ancient Japan.

They even hired a Japanese student posed as a chef to
reinforce this "exotic" feel! And they did all of this
despite the fact that the Ginsu were made on American soil
by American people!

But WAIT, there's more...

They demonstrated the knive's super slicing abilities with
entertaining and over the top examples...

They cut through a hard leather shoe, chopping wood, etc. -
all the while the blade remains sharper than ever. These
wacky demonstrations led hundreds of thousands of people to
PERCEIVE Ginsu as the superior knife set with great value
while the Eversharp was left on store shelves collecting
dust.

And that's just one example. There are probably thousands
of people who are re-packaging products right under your
nose and making a fortune without you ever knowing about it.

No need to do exhaustive research, no need to quit your day
job developing a breakthrough product, simply find a high
quality product, repackage it, market it in an emotionally
compelling way and watch your cashflow surge!


----------------------------------------------------
Alan Quan is an internet marketing coach and owns a
successful internet business selling high-end information
products. He is helping and now giving his coaching to
entrepreneurs who are serious about making money on the
internet. Visit http://e-bizcoachalan.com/articles.html to
find out how he can help you to quickly become the next
internet success story.

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