In the Internet marketing arena, as in many areas of life,
many people often come up with the same or similar ideas at
the same time. When that happens the one who take massive
action first is usually the one that wins.
If you look at many modern marvels, you'll see proof of
this. You'll see proof that people with great ideas almost
seem to be tapping into some pool of cosmic thought.
You'll even noticed ideas that first appeared decades or
centuries before they came to fruition. That strengthen
the "cosmic consciousness" concept even further.
Leonardo da Vinci conceived of a flying machine similar to
the helicopter, long before it was anywhere near practical.
He also saw numerous other inventions that were yet to be
created.
Getting back closer to this century, several people
conceived of designs for the horseless carriage (or
automobile) at the same time. They worked furiously and
independently on their ideas... scarcely aware of what
anyone else was doing that was similar to their
experimentation.
The inventors of the flying machine had the same
experience. Several teams of inventors worked on the
concept in isolation, scarcely aware of each other.
In numerous other cases, individuals saw a need, and
developed a product to fill that need, often completely
unaware of others doing the same thing.
This also happens in the world of Internet marketing.
Several people will notice a problem, see offering a
solution as profitable, and set about creating that
solution.
Where the world of Internet marketing differs from the
example of invention of the automobile or airplane is in
the speed with which Internet marketing products can be
created. Software and information products can often be
created in days rather than months or years.
The need for speed comes into play due to the fact that
with many products, the market often remembers who was
first. The one who was first to introduce a product is
sometimes viewed as having the more credible product since
they obviously "invented it."
In the world of Internet marketing, those who were casually
exploring the idea, usually introduce their product second.
They can do "ok."
Following closely on the heels of those who rolled out a
similar product second... are the copycats. These are the
people who buy an ebook and blatantly copy the concept...
and then roll it out at a cut-throat price. These are the
people who see a piece of software and shamelessly reverse
engineer it... and again roll out a similar but cheaper
product.
The person who has an idea, mulls it over for months,
perhaps even years, and then finally decides to create the
product, often comes in last. This person's product often
hits the market just as market conditions are changing,
and the need for that specific product is no longer very
strong. This person proved the saying, "You snooze, you
lose."
In my 11 years of creating and marketing information
products over the internet, I have personally witnessed
dozens of cases where lack of speed meant that instead of
earning six-figures on an idea, a person only earned
heart-ache.
You need to develop (through practice) the ability to
recognize a need, prove that it's great enough, and then
take massive action. If you are in the arena of Internet
marketing in particular, there are hundreds of people
probably looking at the same problem, or idea, that you
are looking at right now.
One example from my own experience is a "fire sale" that I
conducted February 28th - March 6th, 2006. This fire sale
generated six-figures in sales in only seven days, and paid
for my daughter's wedding - among other things.
I put together the fire sale because I'd read a lot about
them, and I had all of the tools that I needed after
purchasing Mike Filsaime's Butterfly Marketing System. My
daughter had announced that she planned on getting married
that September, and she wanted a fairly fancy wedding!
Surveying the Internet marketing landscape, I could sense
that many of the 1500 or so people who had purchased
Butterfly Marketing, were also thinking of hosting a fire
sale. In fact, many of them were discussing it on a
customer-only discussion forum set up just for owners of
Butterfly Marketing.
Sensing that dozens of people might soon launch fire sales
all at once, but also hearing dozens of them express
reasons why they couldn't, I simply did it!
I later shared how I made a split second decision, put
together a team of launch partners with another split
second decision, and then executed a fire sale that made
over $100,000 in that 7 day period. My case-study of how I
acknowledged and harnessed "The Need For Speed" is now
available from my websites at: http://FireSaleLegend.com
I could give you numerous examples of people who came to me
with an idea, and I showed them that someone had just
released a similar product mere weeks earlier.
I could give you numerous cases where someone announced a
year or more ago that they had an idea for a product. They
mapped it out, got temporarily excited about the idea, and
then let it sit on the shelf. A few months later, or maybe
even a year later, someone introduced "their" product to
market.
"The great fact" is that many of us come up with the same
or similar ideas at the same time. What distinguishes the
difference between success and failure in those cases is
the ability to acknowledge "the need for speed" and then
act upon it.
----------------------------------------------------
Willie Crawford has been successfully marketing goods and
services over the internet, and teaching others to do the
same, since 1996. His "wedding fire sale" is often cited
as a classic fire sale case-study. To learn how Willie
generated "six-figures" from a simple idea read his
in-depth special report at:
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