All of us at one time or another has had to return a
purchase for various reasons. Wrong size, wrong color,
received another just like it as a gift. However in all
sales venues there are those that are less than honest
about their returns. People have been caught switching
price tags, going to a young associate (who may be less
knowledgeable about the merchandise pricing) paying the
lower price then returning the item a few days later
finding someone who appears to be familiar with the
merchandise and turning in the item (minus the "lost"'
receipt) and receiving a refund of the full price. Due in
part to that and other refund fraud scenarios many stores
have gone to the store credit as opposed to a cash refund.
The Internet in general and companies like ClickBank
specifically face an even greater challenge when it comes
to refunds. Because you are selling a download there
really is no way to "get it back" yet, since you guarantee
satisfaction the money would have to be refunded to an
unhappy customer. There are legitimately "unhappy
customers"' whether the product just wasn't what they
thought it would be or they found something they found more
to their liking, however the internet is alive with people
who are scam refunders. These are people who found a way
to "get something for nothing"'.
Because ClickBank offers a 90-day full refund policy that
they adhere to completely they become a real target for the
scam refunders. Unfortunately what you have to do is to
recognize this as the nature of the beast, doing the best
you can to protect yourself. You have to do your best
to make sure your website is an honest representation of
the product you are selling. This wont stop the scam
refunders but it will eliminate many of those that think
you are offering something you aren't.. Read your web
information over as though you know nothing about the
product. Check for anything that might confuse you or
seems ambiguous. If you adopt this attitude it wont be
quite so upsetting when the refund request comes in. You
cannot take it personally, it isn't a reflection of you,
your website or your product. Even taking as much
precaution as you can you can still figure about five
percent of your sales to result in a refund.
Many ideas have been put forth to try to stop this fraud.
One popular thought is to set up a list of these scammers.
You would not really have access to the list but you could
set your account to not accept orders from those buyers.
This would be similar to E-Bay's blocked bidder list.
Although this would be a big help, the biggest problem with
this solution is that it isn't all that hard to set up
multiple Internet identities.
You work hard to build your business and scam refunds are
annoying but on the plus side the effect a no hassle refund
policy has on making people comfortable ordering from you
far outweighs the annoyance of the refunds.
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with it? Read this free guide now:
http://www.affhelper.com/clickbank-mini-guide.html If you
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http://www.easycashfunnels.com
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