So, what's the big buzz about Google Adwords? Well, if you
have a website and need to grow your sales, Google Adwords
is the answer. Google Adwords is proven to be very
effective at driving new business, and that's the primary
reason why everybody's trying to get to the top of the paid
listings. In short, if you want to increase your sales
quickly and dramatically, you need to get started with
Adwords. It's cost-effective and really does work,
instantly.
When you search on Google, you'll no doubt notice the
sponsored links on the right hand side of the page. These
are examples of Adwords. These text ads, sometimes also
found over the top of the natural search results, are
advertisements from companies that pay for each click
through to their website or landing page. These ads are
keyword specific and help match searches for certain
products and services with companies that can provide them.
If for example, you're selling beauty products and have
signed up with Google Adwords, your text ad will be seen in
the sponsored links section when a surfer uses the search
terms 'beauty treatments', 'beauty products', or whatever
keywords you've selected - (multiple word and highly
specific keyword phrases always work best). In this way,
you advertise directly to those people who are already
interested in (and actively searching for) what you're
offering. It's a great way to build your business.
In essence, if you want more highly targeted traffic driven
straight to your website, Google Adwords is one of the most
effective tools available on the Internet today. Just by
clicking your ad, the surfer will be funnelled to your
landing page to make a direct purchase, get in contact with
you or request contact from you. You pay a fixed amount per
click to a pre-set daily budget, and the system proves to
be a very convenient way to sell your products or services
online. With a bit of experimentation, just a few keywords
can make you a healthy profit.
Now, you're probably wondering how to get started. First,
you need to sign up for a free Google Adwords account. Then
you have to choose the keywords that are relevant to your
type of business and customer. Google itself can help you
with this, and has a number of tools that not only suggest
the keywords to use for your industry, but how many people
search for them and how much they cost.
The next stage in the process is to write your ad. It's
important here to use your chosen keywords in the title of
your ad, and make the body copy as punchy and benefits
driven as possible within the allowed word count. This
takes some practice, and it helps to split test different
ads to see which ones work best. After you publish your ad,
Google will only charge you if someone clicks on it, and
will stop charging when your pre-set budget is reached. For
example, you can set a maximum of ten pence per click, with
a daily budget of £5.00, and so on. The tools mentioned
above are particularly helpful in determining the level at
which your budget should be set.
On top of all this, Google Adwords can also make your ads
appear only to surfers located in a particular city or
region of your choice. So, if you're offering loans to
residents of Manchester, for example, you can set your ads
to show exclusively to surfers in this area. This makes
targeting even more effective, meaning leads coming to your
site are extremely well qualified. And when you understand
a bit more about how it all works, there are also tools to
help you monitor and improve your return on investment too.
Google Adwords has helped many online businesses grow very
quickly. With this cost-effective marketing tool, not only
will your web traffic increase, but your sales volume will
grow as well. Like never before, Google Adwords enables you
to advertise to potential customers at precisely the right
time and place. Such laser targeting will revolutionise the
way you do business.
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An English graduate from the University of Birmingham and
professionally trained journalist at postgraduate level,
Laurence James has been copywriting for over ten years. A
Member of The Institute of Direct Marketing, he is also
founder of The Copy Box - http://www.thecopybox.com
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