It does not take much looking around or research to quickly
find that high quality articles and good article content is
a key component of traffic and profits for any internet
business. This is especially true for anyone seeking to
start or grow a home based business opportunity.
For home business opportunity owners having well written
articles and content on our websites can be the difference
between obscurity, on-going high volumes of traffic to our
home business websites, and ideally a constant flow of
revenues.
This all can be accomplished by careful attention to a few
basics when it comes to creating and publishing your
business opportunity articles. The intent of this
discussion is to outline some of the more important of
these considerations.
Article content: Many of the major search engines such as
Google use a complex algorithm to assess specific criteria
in establishing page rank and placement of a given website.
One of the more important factors is good content which is
in high demand, current in context, and those that maintain
a consistency of context for any given topic.
These topics follow specific themes grouped together with
word phrases and keywords which trigger those phrases. The
more relevant and on-point a given article is to the
identified keywords, the more likely the article will
appear on a search of the intended search terms.
Likewise, the more often an article appears as a result of
searches the higher the ranking in the search engines.
Higher rankings translate in to traffic and ideally
conversions into revenues.
As a starting point, make sure your articles contain good
grammar, without spelling errors and generally are an easy
and informative read. It is shocking and disappointing to
read so many articles that do not meet even these
fundamental starting criteria. Trust me, get this part
right or you articles will not have a chance!
Keyword focused: To be successful potential authors much
make sure articles use the keywords chosen as often as
possible. Of course you have to do this without making it
obvious you are doing so. Having carefully chosen the
keywords to be utilized, make sure to weave the respective
keywords into the article in a natural flow. Likewise, the
article content must match the keywords chosen. For
example, having article content that talks about pet care
products is of no value for a website page with keywords
focused on home based business or internet marketing
opportunities.
The frequency of use of your keywords must be at or near
normal averages for the targeted search engine. Each of the
search engines utilizes differing preferences for what is
an ideal number. Make sure that your article matches the
criteria for your intended target market. This frequency
is most commonly referred to as Keyword Density.
Basically, keyword density is a count of how many times any
given keyword or phrase appears in a given article or
webpage. A common benchmark that many of us in the home
based business market use is a density of between a low of
9-10% and upwards of 15-16% keyword density. The important
thing is to keep the flow of the article content natural,
adding your keywords whenever possible in this natural flow.
Use your articles as part of an overall link strategy. This
is accomplished by including an "about" or "author bio"
section at the end of your articles. This is a great
opportunity to describe yourself, your particular expertise
and of course a link back to your website.
This article is a basic primer about the issues involved
with writing home based business opportunity articles.
However, it will give you a solid foundation on where to
focus your efforts to ensure your articles achieve maximum
benefit once they reach the enzine and article directories.
----------------------------------------------------
Stephen Wright is President & CEO of
http://www.InternetMarketingUSA.com
Would you like to make money online, but don't know where
to begin? Here's 3 easy steps that really work:
http://www.internetmarketingusa.com/pips.html
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