Sunday, July 29, 2007

Protect your biggest eBay selling tool!

Every seller on eBay understands the importance of feedback
and how crucial it is to protect it. Feedback allows you to
know what type of person you are dealing with and is
perhaps the most valuable asset you can have when dealing
on the largest auction site in the world – eBay!

Every visitor interested in an item on your listing, will
quickly go through your feedback before dealing with you.
Typically, eBay feedback gives an idea about the way you
conduct your dealings and also includes any bid retractions
you may have made necessitating you to protect your
feedback. Feedback is usually non removable and your
feedback profile indicates how efficiently you handle
issues and how you deal with winning bidders and offensive
customers.

Through your feedback, visitors can find out how long you
have been associated with eBay and how many times you have
changed your user name. Frequent change in username may
create a negative impression about you and imply that you
are trying to hide something.

One reason why its so important to protect your feedback is
that everyone can view your feedback and a person viewing a
feedback profile or a seller doesn't have to be necessarily
involved in the transaction.

Now that you have understood how failing to maintain your
feedback can lead to damaging consequences, let me quickly
tell you how you can protect it.

A golden rule for successful dealings with customers is to
be polite at all times. Getting good ratings largely depend
on how happy your customers are! Be prompt in answering
customer queries and ideally queries through email should
be addressed in less than 24 hours. Most sellers understand
the importance of quick response and therefore set up an
auto responder to let potential customers know that they
will be attended to shortly. However, if you don't have
such a system in place and have not been able to respond
immediately, do craft a nice email to tell them how sorry
you are for the delayed response.

When you communicate with the winning bidders before
closing a sale, make sure that you first thank them for
choosing you and your products over others. Also request
them to leave a positive feedback if they are satisfied
with the product. It can be mutually beneficial, as you can
in turn promise to return their favor by posting a positive
feedback about the bidder as well. However, if they are
not, request them to inform you about the same before
leaving a feedback. Also close on a positive note hoping to
do more business with the bidder in future.

Starting your transaction on a friendly note goes a long
way in developing healthy relations with your customers.
Respect your customers' sentiments and if someone wants a
refund don't question it – just do it! By asking him why
they wants a refund is like opening a can of worms. In most
cases, the customer is not too happy about your product and
will tell you in detail why he didn't like it.. Being
polite and sensitive to customer needs lead to more
business and of course, plenty of positive feedback.

Finally, when you sell leave feedback only after you
receive it! A happy customer is always the first to leave a
feedback, so wait for it.


----------------------------------------------------
John Thornhill is an eBay PowerSeller and trades on eBay
under the username planetsms. He earns $1000s every week
selling info products on eBay. If you want John to mentor
you and show you how he is so successful visit
http://www.mentorshipmonthly.com/

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